We're Calling It: Rust Is the Color of the Season

Here’s a sentence you might not hear too often: We love rust. Sure, that telltale red-brown color isn’t quite so welcome when it appears on your weather-beaten bicycle, but on the catwalk? On the red carpet? YES.

From hair (hello, Rihanna!) to eye shadow (hello, Tom Ford F/W 16!), we’re just going to go ahead and declare rust the It hue of the season. (And it’s coincidentally an iteration of Pantone’s official color of the year, Marsala.) It offers all the richness we love for autumn, not to mention major versatility: Smear it on your lids to get fall’s extremely sultry take on the smoky eye, or your lips for a little bit of ’90s redux. And your hair? Choose any shade on the spectrum, from Jessica Chastain to RiRi, and you’re a bona fide siren.

Keep scrolling to see six ways you can try rust this fall!