Rubber Masks: Korea’s Biggest Skincare Secret, Revealed

Each month, our Korean beauty correspondent Alicia Yoon will be sharing groundbreaking new products, trends, and beauty tips straight from Korea. As the founder of Peach and Lily—a site that curates beauty products from Korea, Japan, and beyond—her knowledge of all the best new beauty innovations knows no bound. This week, she’s revealing a Korean “non-secret” that’s about to make it huge stateside: rubber masks. Keep scrolling to read all about this trend before it blows up big!