Rosie Huntington-Whiteley Just Launched Her Own Online Destination—Rose Inc

Updated 05/29/18
Rosie Huntington-Whiteley Rose Inc: Rosie Huntington-Whiteley at Vanity Fair Oscars Party
Getty/ Karwai Tang /Contributor

Model and all-around goddess Rosie Huntington-Whiteley teased something exciting on Instagram last week, and it just went live. The model has launched her own online destination, Rose Inc., to document what she's learnt over the years as a model. In an interview with makeup artist Katie Jane Hughes, the model describes Rose Inc. as "beauty from the insider out. A space curated by somebody with firsthand experience in this industry."

The space will share everything she's learnt over the years of being sat in makeup chairs, her tips from artists and product recommendations. It's her online destination to share her musings and obsessions. It's already got a whole host of articles live, from "What's inside Sir John's makeup kit?" to a list of hero products (like the body treatment promising to give you sexier skin).

Rosie Huntington-Whiteley Rose Inc: Rosie Huntington-Whiteley Launches Beauty Brand

Huntington-Whiteley already launched her popular line, Rosie for Autograph, at Marks & Spencer, so this new venture looks like a way for her to expand into beauty and make it truly her own. 

Rosie Huntington-Whiteley Rose Inc: campaign image

The campaign photos showcase her with flawless skin and a sweep of hot-pink blush. Her lips are coated in a pretty pink hue we initially thought was a nod to a makeup range or lipstick range, but boy were we wrong.


Patrick Ta and other artists have been showing their support on social, with Ta sharing a photo of himself and Rosie with the caption, "Special is coming… @roseinc x @rosiehw." ■

Will you be signing up for regular updates from the new beauty online destination? We know we will be.

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