MAC has done it again with the launch of their latest Viva Glam ambassador, international superstar Rosalía. The Barcelona-born singer has joined forces with the cosmetic giant to bring fans a red-hot lipstick hue to spice up your quarantine beauty looks. The all-new, limited edition lippie is a matte red shade to match the fierce vibe Rosalía exudes and is available now.
“The incredible charisma, energy and strength of Rosalía is the perfect incarnation of this vibrant, saturated red,” says MAC’s Director of Makeup Artistry Baltasar González Pinel. “Taking its roots in flamenco, Rosalía’s art mixes genres and emotions—it takes risks, it is full of generosity, it is pure brilliance.”
Byrdie got an exclusive behind-the-scenes look at the campaign shoot with Rosalía below.
Of course, a lip shade as hot as this one deserves equally alluring visuals along with it. A wind-blown, draped-in-red Rosalía tapped into her inner goddess to deliver campaign magic.
In true Viva Glam fashion, 100% of the selling price will go to the MAC Viva Glam fund, which supports healthy futures and equal rights for all. Rosalía herself has been passionate about helping those affected by HIV/AIDs, especially those most vulnerable, including women and girls and members of the LGBTQ+ communities.
The Grammy-Award winning artist has established herself globally as a unique, dynamic feminist who inspires self-expression and represents creativity and individuality—all values that are core to MAC’s Viva Glam mission.
Watch BTS footage from Rosalía shoot with MAC here to learn more about the stunning collab.