Wiry brush separates each lash
Soft formula feels light on lashes
Gives natural-looking length
Subtly tints lashes over time
May transfer a little over the course of the day
Not Byrdie Clean
Rimmel Volume Colourist Mascara
We put the Rimmel Volume Colourist Mascara to the test after receiving a complimentary sample from the brand. Keep reading for our full product review.
Fun fact: I have never had a lash tint. I know, this is a weird admission from someone who writes about beauty all day long. But the truth is, I have a phobia of people getting too close to my eyes (I’ve never had a lash lift or eyelash extensions, either).
But I’m also partial to a full, dark, fluffy lash, which is why the Rimmel Volume Colourist Mascara appealed to me. Not only is it a lengthening mascara but it's a gradual tint as well. The concept is simple: Apply every day as you would normally, and after about two weeks, you should start to notice a darkening of the natural lashes.
Sounds genius, right? But ever the skeptic, I took it upon myself to test it out for a few weeks before a) getting too excited, and b) recommending it to you, dear reader. But here we are, 14 days in, and I have compiled all of my thoughts into the below review. Keep scrolling to read.
Best for: All lash types, but especially fair lashes, or anyone who likes to tint their lashes regularly
Uses: As a mascara and a lash tint
Active ingredients: Hydrolyzed keratin
Byrdie Clean? No; contains paraffin wax
Price: $16 (can go for as little as $9 but is mostly sold out online right now)
Shade range: Extreme Black and Black
About the brand: Rimmel is a UK-founded drugstore beauty brand that specializes in on-trend makeup products. It was originally established by perfumer Eugene Rimmel in 1834 and was a driving force in the modernization of cosmetics.
About My Lashes: Long and fair
For the record, I rarely react to eye products and wouldn’t consider my eyes or lashes sensitive, watery, or reactive. If anything, I love piling on layers and layers of mascara to the point of no return. I have quite long lashes naturally, but they’re really fair, so anything that grabs and tints each lash—including the baby ones—is a yes from me.
In terms of aesthetic (and you might have already guessed this), I love a long, fluffy, dark, defined lash. Chunky volume is not really my thing. Instead, I’m all about definition, length, and clean separation.
The Science: A gradual, semi-permanent tint
While relatively straightforward, I thought I’d still touch on how exactly the Rimmel Volume Colourist Mascara works. So essentially it's a mascara with a soft semi-permanent tint that builds on the lash each time you apply, gradually darkening them. So even when you remove the product, your bare lashes will look fuller and more defined. One you stop using it, the tint slowly fades, so keep it up if you want to maintain depth of color.
How to Apply: Layer up
Mascara is highly personal, and you can apply it in a way that appeals to your lash aesthetic. I like mine long and fluffy, so I basically keep on layering until it shows signs of clumping. I found the Rimmel formula super lightweight, so it layered nicely. I never apply mascara to my bottom lashes, but tried it once for the purpose of this review and it went on easily. In fact, the brush is really wiry, so it does a stellar job at picking up those tiny baby lashes.
The Results: Soft, fluffy lashes and a subtle tint
I think we can break this up into two parts: the mascara itself and the tinted element.
I'll start with the mascara. I definitely would categorize the Rimmel Volume Colourist formula as quite natural-looking. If anything, I found it delivered more length and definition than volume (despite the name), but I loved it regardless. However, if you prefer big, full, dramatic lashes, this probably isn't for you. I'd say it sits somewhere halfway between a bare and bold lash look.
After a 15-hour day, it had transferred a little, but nothing a quick swipe of concealer couldn't fix. But if smudging is a huge issue for you normally, this could present as an issue. Maybe opt for something with longer wear.
Okay, now for the tint! In short, it worked. It wasn't overly dramatic, but I absolutely noticed a difference after 10 consistent days of use. I've never had a professional lash tint, so I can't really compare the two. But in terms of price and convenience, I'd say it's a decent alternative.
It's also a great option during the summer months or on vacation when you may want a more defined lash that won't smudge and move around while you're swimming.
The Value: A bargain, if you can find it
I am continually impressed by drugstore mascara formulas, and the Rimmel Volume Colourist Mascara is no exception. It costs only marginally more than a large oat milk cappuccino and still manages to serve up length, definition, and a subtle lasting tint over time. Like I mentioned, it transferred slightly, but this could probably be fixed with a dusting of translucent powder on the eyelid. It's not widely available online at the moment, so it will currently run you $16 on Amazon, but you also might find it at your local drugstore.
Similar Products: You've got options
Fenty Beauty Full Frontal Volume, Lift, and Curl Mascara: This Rihanna creation ($24) doesn’t tint the lashes like the Rimmel Volume Colourist formula, but it does impart a similar soft, clean length and curl. It’s inky black for optimal definition as well.
Cargo HD Picture Perfect Lash Tint Mascara: This mascara ($22) is one of the few additional options on the market that promises to improve lashes instantly and tint them over time. But unlike the Rimmel version, this one tints the lashes instantly and the effects last for about three days.
For the price, I think the Rimmel Volume Colourist Mascara is pretty impressive. It’s certainly not the most dramatic or effective mascara I’ve ever used, but it truly delivers on the promise of darker lashes over time. If you’re into a subtle look, I think it’s great for everyday. But if you would rather achieve the tinting element with a larger-than-life lash look, pair it with a secondary mascara.
- Product Name Volume Colourist Mascara
- Product Brand Rimmel
- Price $16
- Weight 0.37 oz.
- Color Onyx
- Full Ingredient List Aqua/water/eau, Paraffin, Cera Alba/beeswax/cire D'abeille, Stearic Acid, Pvp, Cetyl alcohol, Arginine, Polysorbate 20, Propylene Glycol, Copernicia Cerifera Cera/copernicia cerifera (Carnauba) Wax/cire De Carnauba, Synthetic Wax, Panthenol, Glyceryl Stearate, candelilla Cera/euphorbia Cerifera (Candelilla) Wax/cire De Candelilla, Phenoxyethanol, caprylyl Glycol, Talc, Xanthan Gum, Simethicone, Microcristallina Cera/microcrystalline wax/cire Microcrystalline, Argania Spinosa Kernel Oil, Tocopheryl Acetate, Sodium hydroxide, Acrylates/carbamate Copolymer, Disodium Edta, Hdi/trimethylol hexyllactone Crosspolymer, Collagen, Polyethylene, Hydrolyzed Keratin, Sodium Sulfate, potassium Sorbate, Silica, Sodium Benzoate, Fd&c Red No. 40 (CI 16035), Caramel, Fd&c Blue no. 1 (CI 42090), Fd&c Yellow No. 5 (CI 19140), [May Contain/Peut Contenir/+/-:mica, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Ferric Ferrocyanide (CI 77510), Carmine (CI 75470), Chromium Hydroxide Green (CI 77289), Chromium Oxide Greens (CI 77288), Ultramarines (CI 77007)].