If Sephora and Ulta are the older and middle sisters, respectively, of beauty retail, then Riley Rose is their younger, funkier, pink-obsessed sibling. It's the brainchild of Forever21, a fact made almost immediately apparent as soon as you set foot in the store. Geared toward millennials and Gen Z with price points accessible to both age groups, the cotton candy–colored aisles are filled with products that'll enchant them: unicorn hair masks, roll-on stardust, and enough highlighter choices to glow in the dark, as well as top-quality beauty brands.
There are only a handful of locations in the U.S., but just as you get sucked into a dark hole of e-shopping on F21's site, you can still fill up your (digital) cart with a ton of sweet beauty swag without breaking the bank. Below take a look at some of our favorite buys from the low-key, hip new haunt.
While this product may resemble a mask at first glance, it's actually a high-powered charcoal shampoo that exfoliates and soothes the scalp for healthier, longer, and flake-free hair.
If you've been wanting to give baby pink hair a try, this is the most foolproof way to do it: Just use it as you would a normal shampoo, and with time, the color will build. (If you just want a light wash of pink, simply use it less frequently.) Along with giving your strands a whole new vibe, it'll cancel out any green tones (because pink is better than brassy blond, right?).
Speaking of a sheer wash of color, these coconut oil glosses give your lips a subtle pink and coral tint while deeply nourishing your skin.
While most spot treatments are drying and irritating, this ampoule from anti-congestion expert brand, CosRX reduces redness while restoring the balance between moisture and oiliness.
This editor is in love with these incredibly soft wipes that soak up makeup (even waterproof makeup) like a magnet. They're also super hydrating so you don't feel like you're rubbing your skin raw every time you use one.
Chic Aussie brand Grown Alchemist combines two key components of a good product: sleek packaging and efficacious formulas. This rose, ginseng, and chamomile toner tightens and smooths the skin while also imparting a radiant glow. Deposit onto a cotton round to remove dirt and impurities and then pat the excess into your face for extra benefits.
We can't get enough rose skincare, especially when it comes by way of a highly concentrated oil with real rose petals. A winning combination of omega-3, -6, and -9 fatty acids and vitamins A and C help plump lines and brighten and smooth the complexion for your most radiant skin ever.
Meet your ultimate glow-giver: These high-powered drops can be blended directly into the skin for a quick dose of real-skin luminescence mixed into your usual foundation for all-over sheen or patted on like a highlighter—whichever the level of glow you wish to achieve is, this small-but-mighty bottle has you covered.
I love a smoky, woodsy candle to warm up the entire room with just a hint of sweetness, an exact scent profile I've found in this vanilla and myrrh-scented candle. Paddywax is known for its fun packaging that's so easy on the eyes that I almost want to burn the candle more slowly so it'll last longer (but that's what upcycling is for, right?).
An organic highlighter that actually appears on the skin and isn't sticky? Yep, it's possible, and its name is Living Luminizer. Team Byrdie is obsessed with tapping it on the high points of our faces for faking a post-facial glow.
Channel back-from-the-beach mermaid hair anywhere you go with this travel offering of Sachajuan's popular Ocean Mist conditioner. It's got Ocean Silk Technology and natural vegetable proteins to give you full, fluffy volume while strengthening your strands.
The common gripe with facial sunscreen seems to be that it can feel gloppy and thick on the skin, but this formula from Supergoop! feels just like a regular moisturizer. It protects the skin without clogging pores or leaving behind a pasty film.
Finally, Korean-based brand Thank You Farmer is one to watch out for. The line is packed with hydrating, nourishing, and reparative products like this supercharged water cream. It's packed with shea butter and aloe leaf extract to intensely quench thirsty skin.