Today's the day guys—Rihanna's much-anticipated makeup range, Fenty Beauty, is, as of 9 a.m. this morning, officially available for purchase at Sephora. Amazingly, today also marks the collection's release worldwide, meaning we haven't had to wait to buy just because we're situated Down Under. (Happens. So. Annoyingly. Often.) The downside of this is, of course, that we've collectively said goodbye to a fair chunk of change. #WorthIt.
You may have seen sneak peeks on social media, including a teaser video that hints at the brand's focus on inclusiveness. According to Fenty Beauty's Australian PR, Rihanna herself has been quoted as saying, "I'm making makeup that I dream of teenagers wear[ing]; women of all ages, all sizes, all skin tones, all religions, all cultures. [That] is exactly why I'm doing this." She's also all about encouraging individuality and embracing your creativity when it comes to makeup: "I love that makeup has so many colours, so many options, [there are] so many moods you can express through different products.
I think makeup is one of the most fun ways to express yourself." Preach.
While we're incredibly inspired and uplifted by the budding beauty mogul's dedication to diversity (something that's still lacking in the Australian beauty market), we're also just plain excited to get our hands on her favourite products.
The range itself features a few heroes, including Invisimatte Blotting Powder and Blotting Paper—two items necessary to create Rihanna's signature matte base. The singer has said of the former: "It's completely mattifying, but also something you can apply throughout the day as many times as you want, without it caking up, because that is a horrible thing to happen." If that's not a stellar sales pitch, we don't know what is.
Keep scrolling to shop our top Fenty Beauty picks.