This 13-Year-Old YouTube Star Gave Byrdie HQ a Summer-Perfect Makeover

In case you're unfamiliar with 13-year-old YouTube and Instagram sensation Reuben de Maid, don't fret—that will all change shortly. First of all, as mentioned, UK-born de Maid has quickly made a name for himself in the beauty world as one of the youngest (and may we say most adorable) influencers in the industry. His YouTube channel currently tops out at a stunning 103,472 subscribers, and his Instagram following is roughly twice that. And while he may not have been a household name before (not everyone follows teen beauty influencers, after all), he most surely is after making appearances on The Ellen Show, on which he's performed (he also sings, NBD) in addition to meeting his all-time makeup hero, Kim Kardashian West. (He also appeared on Keeping Up With the Kardashians.)