If there's one thing seriously lacking in the beauty industry, it's products made for dark skin tones. Multicultural consumers are the fastest-growing segment of the U.S. population, yet their needs are often ignored by so many traditional beauty brands. Forward-thinking entrepreneurs are looking to address the discrepancy—offering curated products that meet the needs of these underserved individuals. Cassandra Daily recently highlighted three such brands that are pushing the industry in the right direction by curating racially inclusive beauty boxes.
The editors of Onyx—an online beauty destination for black women—curate full- and deluxe-size products designed with "melanin in mind," delivered to your door as a "monthly dose of Black Girl Magic." The founders of Hues deliver a beauty box that's part of a social mission to create a dialogue recognizing diversity in health and beauty needs, sampling products from multiculturally owned small businesses. Cocotique makes sharing half the fun, as you earn points for giving product reviews and referring friends after trying their wide range of beauty and lifestyle products specially made for black women.
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