If there’s one thing we’ve learned about buzzy superfoods, it’s that it’s never long before they end up in beauty products. First, there was kale, which in addition to becoming a Beyoncé-approved sweatshirt slogan, eventually landed itself in eye creams and even nail polish. Now, quinoa has found its way into the serums and creams we slather onto our skin—as well as hair products! It makes sense, after all. If the foods offer amazing benefits to our body from the inside out, why wouldn’t we want to harness some of their powers for application on the surface? Keep scrolling to read all about quinoa in beauty products, and whether you should get on board with this beauty trend!
Quinoa in Skincare
Quinoa, in the form of a quinoa-seed extract, provides vitamins, antioxidants, and proteins that increase collagen and elastin production, thus giving moisturized, evenly toned skin. The vitamins in quinoa are also supposed to help to reduce brown spots and pigmentation by decreasing melanin on the skin, as well as nourishing and replenishing dull skin. Cosmetic chemist Randy Schueller told Allure that quinoa extract in both skincare and hair products can hydrate and protect against free radicals. Clarins makes a serum (shoppable below) that contains quinoa-seed extract and that people swear by for moisture, hyperpigmentation, and overall tone and smoothness. Meanwhile, Cowshed, the cult natural and plant-based beauty product line (stocked at Soho House locations around the world), makes an under-the-radar quinoa moisturizer (also shoppable below) that colleagues at Clique Media (Byrdie’s parent company) rave about.
Quinoa in Hair Products
Meanwhile on the hair front, quinoa has been showing up in more and more shampoos and conditioners and is supposed be nothing short of a hair miracle. The protein in quinoa repairs damaged hair and protects it from future damage. And the hydrolyzed form of it that’s used in hair products nourishes, protects, and promotes hair growth. Briogeo, a natural and homegrown haircare brand that’s one of our favorites and is now carried at Sephora, makes a quinoa co-wash, in which the quinoa extract forms a protective barrier to protect the hair from environmental stresses, retain moisture, and provide nutrients to the hair.
Keep scrolling to shop the quinoa beauty products mentioned in this article, all Byrdie approved!