First Look: Pür Cosmetics Velvet Matte Liquid Lipsticks

If any beauty product is having a moment right now, it’s matte liquid lipsticks. Partly thanks to Kylie Jenner’s Internet-breaking Lip Kits ($29) and partly due to Kylie Jenner’s actual lips (we’ll never tire of marveling), matte liquid lipstick is the new golden child of the beauty industry. Why use your boring, traditional lipstick when you can coat your lips in rich pigment that dries to a budge-free, super-matte finish?

But here’s the caveat: matte liquid lipsticks can be incredibly drying. Depending on your annoyance threshold, this can deter you from using them at all (there’s only so long you can go feeling like you have dried paint on your lips), or only save them for special occasions. But technology only keeps getting better, and it seems every day a new crop of matte liquid lipsticks emerges, each one promising more than the last. Thus, we were thrilled when Pür Cosmetics gave us the exclusive first look at their new Velvet Matte Liquid Lipsticks ($20). (These lippies don’t actually launch until next year, but they’re doing a limited pre-sale right now to appease everyone’s matte obsession.)

How do these lippies stack up against the rest? We took them for a spin—keep scrolling to read our review, as well as find an exclusive discount code just for Byrdie readers!

Will you be trying these velvet matte liquid lipsticks? What's your favorite matte lipstick? Click here to see six more of our faves.

Make sure to tag your selfie #MyMatte once you receive your lipsticks to join in the conversation! We can't wait to hear what you think.