June 28th marks the 51st anniversary of the first Pride March, in New York City, which kicked off a tradition of commemorating the history-changing 1969 Stonewall Uprising and championing the queer community. While the tradition is longstanding, the importance of supporting and empowering vulnerable communities seems more clear than ever. (The Stonewall Uprising was, after all, led by Black trans organizer Marsha P. Johnson.)
In addition to demonstrating and donating directly, you can make an impact by updating your beauty routine: We’ve rounded up some of our favorite beauty and wellness brands that are either LGBTQ+ owned, or donating a portion of their profits to LGBTQ+ charities this month. Below, check out 13 brands that are giving back.
Influencer Nikita Dragun has leveraged her million-plus fans and followers into the first trans-owned major beauty brand, which focuses on base products like color correcting primers and brightening powder duos. Not only does buying support a trans entrepreneur, but the products are designed to work on a variety of skin tones and types, practically guaranteeing you’ll serve face.
Sales from queer-owned Noto Botanic’s famed Agender Oil—a silky, nutrient-dense treatment for “wherever you choose to grow hair”—benefits a rotating variety of charities, including Planned Parenthood, LGBT Youth Center, and the ACLU. The best part? Noto donates Agender Oil’s profits year-round, so you can celebrate Pride well into winter.
Queer-owned indie botanical brand Roots & Crowns offers clean skincare and tonics with plant-based seasonal scents like rose, cedar, and pink peppercorn. In support of both Pride and the Black community, Roots & Crowns is donating $2 from every product sold this month to Black and queer organizations such as Black Visions Collective, Reclaim the Block, and The Trevor Project.
Queer-owned fragrance and personal product brand Boy Smells is releasing its Pride Radiance Collection on June 3. With this limited-edition candle collection, the brand will support The Trevor Project. Through June and July, 10% of all sales from the website will be donated to the organization (with a minimum donation of $100,000).
Created as “a safe space for trans women to experiment with makeup,” vegan, gender-free makeup brand Jecca Blac celebrates Pride year-round by hiring and collaborating with LGBTQ+ employees. Last year, the brand—whose award winning palettes are designed to both dark circles, acne, and beard shadow, making them perfect for all genders—hosted their first London Trans Festival.
W3ll People is known for making super clean makeup at an accessible price point—but did you know it’s also queer founded? Lesbian makeup artist and co-founder Shirly Pinkson set out to create potent products without parabens, petroleum, or other potentially earth- and body-harming chemicals.
Alder New York is a queer and woman-owned independent brand known for its vegan and genderless skincare products. On June 1, the brand will be launching a limited-edition design of their Cooling Mineral Hydro Mist, which celebrates LGBTQ+ Pride and the joy of summer. 10% of the product's MSRP will be donated to the Ali Forney Center in New York City, whose mission is to protect LGBTQ+ youths from homelessness and equip them with the tools needed to live independently.
OGX is partnering with the Johnson & Johnson Consumer Health Care with Pride program to launch a limited-edition collection supporting the LGBTQIA+ community. For every item purchased from the Care With Pride collection through June 30, Johnson & Johnson will donate $1 to Family Equality, a non-profit organization that protects LGBTQIA families.
Euphoria's makeup designer Donni Davy has been working with Face Lace to create reusable decals inspired by the iconic beauty looks in Euphoria. The "Head In The Clouds" decals are reminiscent of the holographic and silver glitter look Jules wore in season one. 10% of products from each purchase of a Head In The Clouds set will be donated to Trans Lifeline through the end of the year.
As a gay-owned business, Beekman 1802 celebrates pride every day. However, the brand is recognizing Pride Month with two limited-edition items: the Bloom with Pride Skincare Kit (with 100% of profits going to the Ali Forney Center to support homeless LGBTQ+ youth) and a set of Rainbow Votive Candles.
On June 1, Morphe will be unveiling its "Live With Love' Pride Collection. To celebrate the launch, LGBTQ+ icon Todrick Hall has partnered with Morphe to be the face of the campaign. 100% of net proceeds will be donated to The Trevor Project.
Gregory Macdonald, a member of the LGBTQ+ community, launched Bathorum to make bath time a more luxurious experience. The brand offers clean bath soaks, bombs, and bubble oils designed to rejuvenate your body and mind. During Pride Month, a portion of proceeds from all online and wholesale sales will. be donated to the Born This Way Foundation (with a goal of $10,000).
Burst Oral Care is teaming up with fashion designer Christian Siriano to create a limited-edition custom-designed Expanding Floss kit and a lightweight, breathable Face Mask to uplift the LGBTQ+ communities during Pride Month. The brand will be donating $25,000 of the proceeds to The Trevor Project.
Herbivore's Prism collection is dedicated to donating to LGBTQIA+ organizations year-round. The brand donates $1 from every sale of the Prism Exfoliating Glow Serum ($54) and AHA + BHA Glow Facial and Soothing Lapis Facial Oil ($58).
Queer-owned fragrance and personal product brand Boy Smells is releasing its Pride Radiance Collection on June 3. Each scent in the collection is available on BoySmells.com and in select retailers for $39 and a votive set for $102. With this limited-edition candle collection, the brand will support The Trevor Project. Through June and July, 10% of all sales from the website will be donated to the organization (with a minimum donation of $100,000).
For Pride 2021, John Frieda Hair Care has partnered with GLSEN, the leading national education organization focused on safe and inclusive schools for LGBTQ+ youth. John Frieda Hair Care’s multi-faceted "Tie Up Your Hair, Not Your Identity" campaign will raise both money and awareness to benefit the 501(c) 3 non-profit organization throughout June.
100% of the selling price of MAC Cosmetic's Pride & Joy Liquidlast Liner Vault collection will go to the Hetrick-Martin Institute through the M·A·C VIVA GLAM Fund, which helps to fight for the empowerment of the LGBTQIA+ community. The 11-piece collection will be available for purchase beginning June 23.
Becca is donating $50,000 to the Trevor Project this month. The brand is also commemorating its partnership with The Trevor Project by launching "Hi Angel," a limited-edition shade of its award-winning Shimmering Skin Perfector Pressed Highlighter.