June 28th marks the 50th anniversary of the first Pride March, in New York City, which kicked off a tradition of commemorating the history-changing 1969 Stonewall Uprising and championing the queer community. While the tradition is longstanding, the importance of supporting and empowering vulnerable communities seems more clear than ever. (The Stonewall Uprising was, after all, led by Black trans organizer Marsha P. Johnson.)
In addition to demonstrating and donating directly, you can make an impact by updating your beauty routine: We’ve rounded up some of our favorite beauty and wellness brands that are either LGBTQ+ owned, or donating a portion of their profits to LGBTQ+ charities this month. Below, check out 13 brands that are giving back.
Influencer Nikita Dragun has leveraged her million-plus fans and followers into the first trans-owned major beauty brand, which focuses on base products like color correcting primers and brightening powder duos. Not only does buying support a trans entrepreneur, but the products are designed to work on a variety of skin tones and types, practically guaranteeing you’ll serve face.
Sales from queer-owned Noto Botanic’s famed Agender Oil—a silky, nutrient-dense treatment for “wherever you choose to grow hair”—benefits a rotating variety of charities, including Planned Parenthood, LGBT Youth Center, and the ACLU. The best part? Noto donates Agender Oil’s profits year-round, so you can celebrate Pride well into winter.
Sexual wellness brand Foria has partnered with a bevy of queer educators and influencers for its School of Unlearning, a month-long initiative to deconstruct harmful myths around sex and sexuality. First up: yoga teacher, body positivity advocate, and self-identified Black poly queer fat femme Jessamyn Stanley. In addition to schooling us on self care and sexual health, 100% of June net proceeds from the sale of Foria's bespoke Pride t-shirt will go to the Los Angeles LGBT Center and the Audrey Lorde Project.
For the month of June, the vegan and cruelty-free cult favorite is donating 100% of the profits from its With Pride kit to LGBTQ+ student advocacy group GLSEN. The kit is designed for all skin types and all genders, and includes mini bottles of the brand’s award winning Superfood Cleanser, Yerba Mate Resurfacing Energy Facial, and Superberry Hydrate + Glow Dream Mask.
Queer-owned indie botanical brand Roots & Crowns offers clean skincare and tonics with plant-based seasonal scents like rose, cedar, and pink peppercorn. In support of both Pride and the Black community, Roots & Crowns is donating $2 from every product sold this month to Black and queer organizations such as Black Visions Collective, Reclaim the Block, and The Trevor Project.
Created as “a safe space for trans women to experiment with makeup,” vegan, gender-free makeup brand Jecca Blac celebrates Pride year-round by hiring and collaborating with LGBTQ+ employees. Last year, the brand—whose award winning palettes are designed to both dark circles, acne, and beard shadow, making them perfect for all genders—hosted their first London Trans Festival.
Cannabis wellness brand Kush Queen has partnered with AsylumConnect, the world’s first tech resource platform for those fleeing persecution due to sexual orientation or gender identity. Kush Queen has committed $25K in cash and in kind donations during the course of the rest of 2020, and offers a 2020 Pride box that includes full-spectrum CBD treats like gummies, lube, and an extra glittery iteration of their award-winning bath bomb.
Binary-breaking beauty brand Fluide is celebrating with a limited edition Pride set featuring the brand’s best-selling Universal Gloss, rainbow glitter, and a commemorative tee designed by illustrator Hippy Potter. 10% of Pride collection sales will be donated to the Marsha P. Johnson Institute, which protects the rights of the Black trans community.
MUA favorite Moda has partnered with non-profit True Colors United, which combats homelessness among LGBTQ+ youth. For a full year starting on 6/7/2020, $2 from every sale of the brand’s Mythical Star Travel kit—which includes six whimsical, multi-functional brushes in a matching pouch – goes to the cause.
W3ll People is known for making super clean makeup at an accessible price point—but did you know it’s also queer founded? Lesbian makeup artist and co-founder Shirly Pinkson set out to create potent products without parabens, petroleum, or other potentially earth- and body-harming chemicals.
LA-based CBD purveyors Lord Jones are donating 50% of profits from Pride gumdrop boxes to LA Pride. Each limited edition box’s design is a cheeky play on the multihued Pride flag, and inside you’ll find melon, pineapple, and raspberry gumdrops containing 20mg of broad spectrum hemp-derived CBD apiece.