17 Pride Products That Actually Support the LGBTQ+ Community

AAPI Woman with Eyes Closed Wearing Glittery Star Eyeshadow in Pastel Rainbow Shades
Stocksy | Design by Julie Bang .

June 28th marks the 51st anniversary of the first Pride March, in New York City, which kicked off a tradition of commemorating the history-changing 1969 Stonewall Uprising and championing the queer community. While the tradition is longstanding, the importance of supporting and empowering vulnerable communities seems more clear than ever. (The Stonewall Uprising was, after all, led by Black trans organizer Marsha P. Johnson.)

In addition to demonstrating and donating directly, you can make an impact by updating your beauty routine: We’ve rounded up some of our favorite beauty and wellness brands that are either LGBTQ+ owned, or donating a portion of their profits to LGBTQ+ charities this month. Below, check out 17 brands that are giving back.

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Beekman 1802

Beekman 1802's co-founders, Dr. Brent Ridge and Josh Kilmer-Purcell, created a limited-edition Bloom Cream ($54) for Pride Month. 100% of the proceeds will go towards the Ali Forney Center, which helps LGBTQ+ homeless youth in the United States. 

02 of 17

Harry's & Flamingo

Flamingo and Harry's have teamed up to create a limited-edition Face & Body Pride Shave Set. The set includes a vibrant green razor and pink show. 100% of all Face & Body Pride Shave Set sales will be donated to The Trevor Project, the world's largest suicide prevention and crisis intervention organization for LGBTQ youth. 

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On June 24, Malin+Goetz will be handing out its cult-favorite lip balms in front of select stores in New York, Los Angeles, and San Francisco for their "Pucker up for Pride" campaign. Additionally, 50% of all store and online sales made on June 28 will be donated to The Trevor Project in honor of the 1969 Stonewall anniversary.

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Noto Botanics

Sales from queer-owned Noto Botanic’s famed Agender Oil—a silky, nutrient-dense treatment for “wherever you choose to grow hair”—benefits a rotating variety of charities, including Planned Parenthood, LGBT Youth Center, and the ACLU. The best part? Noto donates Agender Oil’s profits year-round, so you can celebrate Pride well into winter.

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Glow Recipe

Glow Recipe debuted a limited edition version of its viral Watermelon Glow PHA + BHA Pore-Tight Toner ($34) in celebration of Pride. 100% of proceeds will benefit nonprofit organizations empowering LGBTQIA+ youth like It Gets Better.

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This month, NYX released its limited-edition 2022 Pride collection. It includes Ultimate Eye Paints ($10), This Is Everything Lip Oil ($6), Matte Setting Spray ($10), Wonder Stick Blush ($14), and Butter Gloss ($5). NYX maintains an ongoing partnership with the Los Angeles LGBT Center, donating over $100,000. Beginning June 1, beauty lovers will have the option to round up their checkout price on NYXCosmetics.com to support the Los Angeles LGBT Center.

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Dragun Beauty

Influencer Nikita Dragun has leveraged her million-plus fans and followers into the first trans-owned major beauty brand, which focuses on base products like color-correcting primers and brightening powder duos. Not only does buying support a trans entrepreneur, but the products are designed to work on a variety of skin tones and types, practically guaranteeing you’ll serve face.

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Isle of Paradise & Peace Out

Self-tanning brand Isle of Paradise and skincare brand Peace Out have teamed up to create the Peace Out To Paradise Set. The curated collection includes the best-selling Isle of Paradise Self-Tanning Butter and Peace Out Limited Edition Pride Acne Dots. Both brands will be donating 20% of the proceeds to The Trevor Project.

09 of 17


In honor of Pride Month, R+Co is collaborating with PFLAG to launch a limited-edition version of its Dreamhouse Cold-Pressed Watermelon Wave Spray. $10,000 from sales will be donated to PFLAG to help them continue their work as the largest (and first) organization for parents, families + allies of LGBTQ+ people,

10 of 17

Pacific Shaving Co.

Year-round, Pacific Shaving Co. donates 10% of proceeds from the Colorful Shaving Cream in Purple ($10) to the It Gets Better Project. The organization's mission is to uplift, empower, and connect LGBTQ+ youth around the globe.

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Hempz will donate a percentage of proceeds from its Pride Collection to Resource Center, an LGBTQ and HIV/AIDS service organization in North Texas. The collection includes the Love Out Loud Juicy Pineapple & Creamy Coconut Herbal Body Moisturizer ($20), Diva Dust Juicy Pineapple & Creamy Coconut Herbal Shimmer Body Powder ($16), Be YourSELF Mini Moisturizer Set ($20), and Speak Out Loud Mini Lotion, Lip Gloss, Body Shimmer Powder & Bag ($30).

12 of 17

Sally Hansen

This month, Sally Hansen launched its fourth-year limited-edition Insta-Dri x Pride 2022 Collection (featuring 11 shades inspired by the Gender Queer, Gender Fluid, and Non-Binary flags). Sally Hansen has been a partner with GLAAD since 2019, raising over $400,000 to support the organization.

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An extra 5% of every Evolvetogether Natural Deodorant ($21) sold in June will be donated to Athlete Ally. The nonprofit works alongside athletes, leaders, and organizations to end homophobia and transphobia in sports.

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Youth to the People

During Pride Month, Youth To The People is donating $100,000 across two nonprofits focused on empowering LGBTQIA+ youth and community members. The brand will specifically be supporting the Gay, Lesbian, & Straight Education Network (GLSEN) and the National Center for Transgender Equality (NCTE).

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Kérastase will be contributing $50,000 to The Trevor Project in 2022. The brand has also released a limited-edition Pride Elixir Ultime Original Oil ($52).

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Byoma is donating 50% of all sales from BYOMA.com to GLSEN, a nonprofit dedicated to honoring and supporting LGBTQIA+ youth by creating safe and inclusive school environments.

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The Body Shop

For every purchase of The Body Shop’s new Out for Love Highlighter, the brand will donate $1 to Advocates for Youth (up to $10,000) to benefit their work fighting for the Equality Act.

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