7 Beauty Products Real Korean Women Love

It’s Korean Beauty Week here at Byrdie HQ! Each day this week, our Korean beauty correspondent, Alicia Yoon, will be sharing the most interesting findings from her recent trip to Seoul. Consider this a deep dive into what’s really happening over the pond, from the newest product innovations to the beauty goods real Korean women are obsessing over. For our first installment, we’ll be focusing on the latter. Yoon took to the streets to interview Korean women about the one beauty product they’re currently loving—and we think you’ll be just as fascinated as we are by their responses. Read (and shop) up!

For the last three years doing Peach & Lily, I’ve been frequenting Korea every six weeks on average to stay on top of beauty trends and continue curating the very best brands coming out of Korea. We’re agnostic when it comes to size—we believe that the bigger the brand doesn’t always mean the better, since size can be more correlated to marketing budget than the product itself. So the question is: How do we go about hunting for these gems? One of the things I consistently do is stop women on the streets and ask them what they’re really loving. I also keep my ears peeled for those smaller brands that I might have overlooked. My curiosity is always piqued when women start sharing products they love with intensity and excitement because the item blows them away. So without further ado, keep scrolling for seven real women in Korea and their favorite beauty purchases!