I Didn't Believe In CBD Until I Tried This Brand

Never thought I'd say this but, I'm hooked.

Prima instant zen


Until very recently, I've been hesitant to jump on the CBD bandwagon. Tinctures, gummies, supplements, creams—I've tried dozens of CBD-laden products, to minimal avail, so I figured maybe it just wasn't for me. Still, it feels like rarely a day goes by where I don't hear about CBD changing someone's life or curing their chronic anxiety, so it's hard not to remain curious.

And, given the nature of my work, I'm down to try just about anything. Which is why I'm happy to report that the latest CBD product I've tried, Prima's Instant Zen ($48), is an absolute keeper. Seriously, my fiancé (a true skeptic in every sense of the word) and I are hooked, and I have trouble convincing him to take a multivitamin.


Founded: Christopher Gavigan, 2018

Based In: Santa Monica

Pricing: $$$

Best Known For: Wellness and skincare CBD essentials

Most Popular Product: Skin Therapy

Fun Fact: Founder Christopher Gavigan co-founded Jessica Alba's The Honest Company.

Other Brands You'll Love: Saint Jane

Prima Instant Zen $48

Here's why it's so good: First off, it's pretty much tasteless, so you can mix it into water or coffee or anything else (although, the brand and my partner both claim it has a very slight herb-like taste, so maybe my tastebuds are just off). Second, the fast-dissolving, water-soluble powder formula is what makes it so potent, according to the brand. Each powder-filled packet contains 10mg of broad-spectrum hemp CBD, which, without getting too scientific, is encapsulated using a patent-pending technology that supposedly increases the bioavailability of the ingredients. In other words, the formula makes it easy for your body to quickly and effectively absorb the CBD. Another great thing about the formula is what it doesn't contain: wheat, tree nuts, peanuts, eggs, soy, dairy, artificial colors, or artificial flavors. Each box contains 20 single-dose packets.

I am no scientist, but what I can tell you is this—after sipping on just one of these packets (only one is recommended per day), it feels as though my brain and body have just taken a big, simultaneous exhale. There's no drowsiness or loopiness, just instant clarity of mind. Like an overwhelming feeling of calm—which helps both me and my partner tame our anxious, racing thoughts, and just get shit done. It's truly great. So great, that my skeptical fiancé has vowed never to go a day without it. He loves it so much that he's even convinced his mother, literally the biggest CBD skeptic you'll ever meet (who also suffers from rheumatoid arthritis) to give it a try. I've personally been pouring it into my first-thing-in-the-morning glass of water or coffee, while my partner takes his at lunchtime. You can take it at any time of the day, without it making you feel sleepy or unmotivated.

Prima The Trifection

Prima also makes two other powder elixir formulas, Brain Fuel, meant to increase energy and focus, and Rest Easy, formulated to calm the body and promote good sleep. I haven't tried either of those yet, only because I've been so hooked on the Instant Zen (probably because it's the most tasteless formula, which I prefer). If you're more into the supplement route, Prima has you covered there, too; try The Daily, which is a soft-gel that contains 15mg broad-spectrum hemp CBD. Prima has a variety of other skincare and body care products as well, all specifically targeting stress, sleep, recovery, mood, or skin health.

Prima's Instant Zen Elixir is available on the brand's website for $48 (for 20 packets).

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