The Pride-Inspired Beauty Products That Actually Give Back

Updated 07/10/18

London's Pride parade may be over, but we're hopeful that the joy, love and acceptance spread throughout the city's streets this weekend continues to infiltrate the country. Of course, there are plenty of ways to support LGBTQ+ rights (e.g., challenging people espousing hate speech, and donating to charities doing pioneering work to support the community), but a handful of beauty brands are doing their bit too, creating limited-edition products linked to a donation to a LGBTQ+ charity or nonprofit.

Be warned—while there are plenty of rainbow-coated beauty products out there this time of year, these are the beauty items that actually give back.

Pride beauty products: Wella Professionals Eimi Sugar Lift Love Edition
Wella Professionals Eimi Sugar Lift Love Edition $11

Where salt sprays can leave dry strands even drier, Wella's Sugar Lift adds shine and texture that doesn't make you wince to touch. For each sale, Wella will donate 5p to London Pride to support the LGBTQ+ community.

Pride beauty products: Kiehl's Limited Edition Ultra Facial Cream
Kiehl's Limited-Edition Ultra Facial Cream $45

Note that £10 from every sale of the rainbow edition of Kiehl's cult moisturiser will be donated to MTV's Staying Alive Foundation, an initiative dedicated to preventing HIV among young people and combatting the surrounding stigma and discrimination experienced. You'll have to be patient, though, as it isn't available until 26 July.

Pride beauty products: Britney Spears Fantasy Pride Edition
Britney Spears Fantasy Pride Edition $40 $20

You might have thought you had left Fantasy behind in your teens, but considering £1 from every limited-edition bottle sold will be donated to GLAAD, the LGBTQ+ media advocacy nonprofit, maybe it's worth one last trip down memory lane? ■

FYI—these are some of the most incredible Pride-inspired beauty looks we've spotted.

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