Alert: The process of going blonde is about to get a major technology upgrade. Hair color brand Pravana has just announced its newest invention, and it is like nothing the hair color world has seen yet.
Meet the Pravana Blonde Wand, a straightener-esque hot tool that can allegedly lighten hair up to seven levels in just 10 seconds. By processing hair dye at unprecedented speeds, the wand greatly reduces damage caused by the coloring process. For women who want to go blonde without frying their strands, this is a revolution.
Here's how it works: First, a colorist applies Pravana's Pure Light Créme Lightener (a new product launching with the wand). Then, they put the highlights in foils as normal and run the wand over the foils. This significantly expedites the often long and damaging highlighting process.
Keep scrolling to learn more about the Pravana Blonde Wand (and how you can experience it for yourself)!
Pravana announced the wand with a series of Instagram posts, one of which shows a woman's hair fiber after 40 minutes of conventional processing next to a woman's hair fiber processed with the Blonde Wand. The after shot demonstrates that the wand leaves it in notably better condition. "Trust us, we've done the research," it says.
Stylists who've tried the product are already on board. "It blew my mind," says Justin Anderson, celebrity colorist at The Chris McMillan Salon in Beverly Hills. "It is one of the products that ... really changes the game. Not only does it speed up the time, but there is a lot less damage on the hair because the lightener doesn't have to sit on the hair for so long."
Pravana's Blonde Wand will be available at select salons starting in October. Search the brand's website to find a salon that has it.
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