The #1 Most Popular Mascara on Pinterest Only Looks Fancy, Actually Costs $10



I, like all others who are permanently on a quest to find the perfect mascara, have tried countless lash-bolstering formulas. It's not unusual for me to have two, three—okay, even four—tubes of the inky cosmetic in my makeup bag at a single time.

There are just so many options, which is why, in a bid to be a little more budget-friendly and eco-conscious, I've turned to trusting an invaluable source of product knowledge: word of mouth. I've tested the mascaras that colleagues swear by and kept track of top internet picks, and I have no time for anything less than bold, natural-looking, wispy goodness.

The newest mascara to hit all of these marks comes courtesy of Pinterest, as, according to the virtual mood board's analytics, it's the most repinned mascara on the entire site. Keep scrolling to see which inexpensive formula is, quite literally, the gold standard of mascara!