Fact: We have likely lost hours (and hours) of our lives to the black-hole clutches of Pinterest. Another fact: Unlike the statistic regarding how many hours the average person sits in traffic each year (42, if you want to feel miserable for a second), we have zero guilt about the ones we've spent perusing and pinning. Honestly, it's how we've gained some of our most pivotal beauty intellect. After all, if absolutely everyone is pinning a certain lipstick, concealer, or blush, that surely means something, right?
That's precisely why we love reaching out to our friends at Pinterest HQ every so often to find out which products in our makeup bags (or shopping carts) are blowing up computer screens everywhere. Most recently, we wanted to know about mascara, more specifically which mascara is the most popular on Pinterest right now. (Something about spring makes us yearn for the flirtiest sky-high lashes.)
So, without further ado, and because we thought you might be curious too (long lashes are like pizza—who doesn't like pizza?), we found the most-saved mascara formulas you probably need to have in your stash like yesterday. Plus, in celebration of mascara and how much we adore it, we decided to round out the number one spot with nine Byrdie-editor favorites as well. Happy pinning!
You know you've struck pure beauty gold when a mascara not only tops Pinterest's list of most popular mascaras but is a universally loved lash formula at Byrdie HQ to boot. (The angst when I told my colleagues they had to pick a different favorite was definitely palpable.) Want some numbers? This past winter (January and February, specifically), the cult favorite and cheekily named mascara saved over 61,000 times, as noted by Pinterest. You do the math.
This waterproof pick from Eyeko is one of wellness editor Victoria Hoff's current favorites. Not only does it deliver 24-hour hold and color payoff, but it also has a nifty brush shape and a specialized Korean-technology formula to ensure each and every lash is perfectly coated.
Typically, I prefer smaller mascara brushes to accentuate my already long lashes. However, this ultra-fat brush has been magically precise enough to deliver even jet-black coverage to my limp, super-straight lashes.
A newfound drugstore favorite from assistant editor Maya Allen, this waterproof wand from beloved brand La Roche-Posay is a top-notch lash extender for those with sensitive eyes. Plus, it's strategically infused with lash conditioners like jojoba oil and ceramides to encourage the health and length of your fringe for the long haul.
Senior editor Hallie Gould has legendary lashes. Thus, when she spills the tea regarding her favorite mascara formulas of all time, we recommend sipping it. This fan-enhancing pick from Yves Saint Laurent is one of her go-tos. Plus, it also comes in four other entrancing shades other than your basic black.
Another favorite from Hallie? This pint-size number from Guerlain. Yes, it's addicting to gaze at (and people will probably stare—in a great way—if you whip it out mid–happy hour), but it also over-delivers on the results front. (Think volume, curl, length, separation, and the inkiest black color.)
For ridiculously long lashes, managing editor Lindsey Metrus reaches for this under-the-radar mascara from Mary Kay. It boasts a litany of fringe-boosting benefits like flake-, smudge-, clump-, and water-resistant wear, a next-level conditioning complex, and ophthalmologist-approved formulation. (AKA it's great for those who swear they can't wear mascara because it's too irritating.)
If you're looking for an editor-loved mascara that's easier on the wallet, look no further than Hallie's fave drugstore tube from Maybelline. Sure, the tube is pretty (gotta love a great ultraviolet moment, right?), but the length and thickness it imparts (eerily similar-looking to a set of falsies, sans mess and application hassle) are even better.
I can't stop applying my lashes with coats and coats of Smashbox's latest mascara launch, another recent discovery. Appropriately named given the amazing separation, the 360-degree double-bristle brush somehow manages to create lasting volume without the spidery clumps I despise.
Last but certainly not least, this cult-loved mascara from Benefit is features editor Amanda Montell's must-have mascara (right after Too Faced Better Than Sex Mascara, $26, she confirmed). Looking for incomparable curl and lift? This formula, which boasts the brand's patent-pending Hook 'n' Roll brush, has your back.