The Most Popular Beauty Products of 2016

To a beauty lover, word of mouth is everything. Some of our all-time favorite products were introduced to us through the sweet, doting descriptions of co-workers, friends, and internet acquaintances. Think about it, you didn’t stumble upon Urban Decay Naked Palette ($54) or MAC Ruby Woo Lipstick ($17) from perusing the Sephora aisles or watching an internet ad. It’s more likely that you were introduced to these cult favorites from a shiny-eyed, rosy-cheeked, woman who just fell in love. After all, the beauty world breeds fickle consumers. For a product to rise to stardom, it has to apply flawlessly, deliver serious results, and work universally. What better way to ensure it hits all of the marks than from a trusted first-person source?

That’s why we take online hype very seriously at Byrdie HQ. We trust those who have tested products before us. This year, there have been many contenders, but only a few (in true KKW style) broke the internet. Keep scrolling to see the 10 most talked-about beauty products from 2016!