#InstaFamous: Beauty Brands That Got Their Start on Instagram

InstaFamous: [adjective] to be famous and have thousands upon thousands of followers on Instagram. Some might say this isn’t a real thing, but it’s hard to argue with numbers—especially when they reach the millions. In relation to the beauty industry, social media (and Instagram, specifically) has largely democratized the space and made it that much easier for up-and-coming brands to build an audience and tell their stories. Today, we’re shining the light on some niche #InstaFamous beauty brands that blew up on Instagram and used the platform to bring their brand to the next level. Warning: may cause strong urge to buy alllll the makeup.

Keep scrolling for nine Instagram-famous beauty brands!