Exclusive: PopSockets Just Launched a Beauty Product, and It's Kind of Genius

Pop, grip, and swatch.



If you’re like me and just stuck a brand new PopGrip on the back of your phone, you might just want to twist it off—not because you don’t need it anymore, but because the brand just made the classic iteration even better. In what they’re calling their “smoothest move yet,” they’ve gone beyond sturdy, eye-catching grips whose sole purpose is to accessorize and support your phone or tablet, and made something a bit more versatile for beauty lovers everywhere: the PopSockets PopGrip Lips. Like all PopSockets products, PopGrip Lips, which is a hydrating and smoothing lip balm, comes housed in a grip that sticks firmly to the back of your phone or tablet for easier viewing (and photo-snapping) pleasure. Fortunately, the brand gave Byrdie all the exclusive details about their new foray into beauty, and even allowed me to test out the sweet and fruity PopGrip Lips flavors a week before the official announcement. Needless to say, I’m here to spill the tea and give you all the deets. 

PopSockets Strawberry PopLips
PopSockets PopGrip Lips $15

First things first, let’s talk ingredients. After first seeing and smelling the product, I was surprised when Alexis Hanczaryk, the Director of Merchandising / Inline Product Management at PopSockets, told me that the balm itself is made using natural ingredients. Not because I’d think anything less of the Poptivist brand (that, BTW, recently went fully vegan at their Boulder, CO HQ in an effort to improve their carbon footprint and be environmentally friendly as a whole), but because the scent is nostalgically reminiscent of my favorite middle school lip products. Think: subtle hints of strawberry, cherry, cotton candy, and more. This, of course, is not to say that there’s anything wrong with the packaging or fragrances, just that it doesn’t necessarily give off a mature, wholesome ingredient vibe. Nevertheless, given it’s jam-packed with beeswax, jojoba seed oil, rosemary leaf extract, and vitamin E, it really is something you can actually feel good about swatching on your lips. 

Ingredients aside, in terms of the balm quality itself, it’s soft, smooth, and positively kissable. It’s worth noting, however, that it takes a touch of warmth to soften the balm for easy application. That’s because it’s formulated to stay on the harder side so that it won’t easily melt when regularly using your phone all day. 

Then there are the names of the PopLips flavors. One word: adorable. From Strawberry Feels and Watermellionaire to So Vanilla and Blue Radberry, I can’t help but smile at the quirky balms. 

Next, let’s talk packaging. While the balm is situated inside of a PopGrip, it’s an ever-so-slightly larger version of such. What’s more, the grip itself is transparent and printed with the correlating scent. When asked why they went with a clear design (and if other looks would come down the pipeline), Hanczaryk said that it’s so that users can easily see how much balm they have left, as well as if it’s melting. And, if you do find that you’re running out, there are refills for that. In other words, PopSockets, yet again, thought of everything. 

PopSockets Strawberry Feels Refill
PopSockets Strawberry Feels Refill $3

At the end of the day, my favorite thing about PopLips (apart from, you know, the fact that it’s lip balm on the back of your phone), is that it can be easily swapped out for other PopGrips. Over the past couple of years, PopSockets updated their product design so that users don’t have to un-stick their grips every time they want to swap them out. As such, if you want to temporarily remove a PopLips from your phone and replace it with a premium, luxe, or mirror grip, all you have to do is press the grip flat, turn it 90-degrees, and pop it off. And, if you, like me, wonder whether or not that will wear down the life of your grip and its ability to sturdily support your phone, you’ll be glad to know that it won’t (phew). 

Want to try PopGrip Lips for yourself? You can officially buy them online at PopSockets.com.

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