We have a prediction, or rather, an observation. There's a moody hue in the purple color family that is outpacing the icy heads of lavender in our social feeds, and we're here to call it out: Plum hair color is taking over.
Plum can be deep and rich in its burgundy-red shades. and it can also give a solid punch of vibrancy with its violet-purple tones. The combination of both cool and warm colors give off a very natural (and at times neutral) appearance. For a not-so-natural hair color, plum can have an extremely natural feel, especially on darker strands, which is part of the reason this color trend is rising to the top. Keep reading for a list of our favorite plum hair color inspo right now.
Play It Cool
This blend of plum sits on the cool side of the color spectrum. With only a hint of rich, red hues in the mix, this photo is a great color reference if you're ready to explore the plum color palette but don't want any warmth to be pulled out of your strands. With a few snowflakes added into the mix, we're totally here for this cool and cozy hair moment.
Plum, particularly this shade of eggplant plum, is a great option for extremely dark brunettes interested in trying ombre. Plum's depth of color makes for a more seamless ombre gradient on naturally dark base colors than resorting to blonde ends that typically end up going brassy quickly anyway.
This is a very natural color application that we typically see on lightened hair. The reason for brighter face framing pieces is that it opens things up around the face, and that's what happens to hair that naturally lightens on its own, which makes this application appear very natural. We love the way Guy Tang has used plum as his highlight color to open things up, naturally.
Highlights and Lowlights
This marbled mix of burgundy highlights and plum colored lowlights is adding so much dimension to this a-line style. Even though it's sleek and straight, these highlights and lowlights add the illusion of movement without a hair moving out of place. If you're loving this color and cut combo, be sure to stop by our list of a-line inspiration before your next salon visit.
The Lavender Alternative
This smokey plum hue is a mood we can get behind. Lavender has been trending on the color scene for years now, but make way for it's moody alternative -- this clouded shade of plum is a soft yet rich pop of color that's beautifully suited to brighten up darker base colors. Lighter base colors may have a harder time achieving such a smokey, cool tone because they have a tendency to pull out the brighter components to a color like plum.
Gloss and Grit
To keep your color bold and your strands shiny, go in between your regularly scheduled color appointments to get a gloss treatment. It's a quick process that takes place at the shampoo bowl and will have your hair looking like it got a full-on makeover. But when you're fresh out of your salon touch-up, add a little grit back into your hair by way of some dry texture spray or sea salt spray. The added, gritty texture will help things hold instead of slip, so you can tie half your silky strands up into a knotted 'do without it unraveling.
The most subtle shades of plum can be caught in all its glory under just the right light. In darker settings, you may not even recognize those deep purple tones, but don't be mistaken. This is part of the fun with plum. You can fool the eye into thinking one thing and surprise people when they least expect it.
At first glance, you might only notice the pop of purple in Regina King's waist-length locks, but upon closer inspection, you'll catch the beautifully blended ombre that starts with a very natural looking shade of plum and cascades into some lightened lavender tips. It takes some serious skill to weave in these tones so seamlessly and we are here for it!
Slip n' Shine
The shine on these plum colored strands is next level. To get a similar effect at home, use an evenly dispersed smoothing balm like this one from evo before blowdrying to help reduce frizz. Finishing with a reliable flat iron like the GHD platinum+ styler will seal your strands into a healthy-looking sheet of untouchable color. For added sheen, use a lightweight shine spray like this one from Paul Mitchell's Awapuhi line (the soft scent of ginger tea and mango is an added bonus).
The most common gradient for plum, due to its naturally deep tones, is to have it begin at the roots and blend its way into an ombre gradient of lighter or brighter hues. But here we see magenta roots with a subtle transition into plum shaded ends. Somehow, there's nothing backwards about this alternate ombre blend.
Coloring dreads is a surprisingly easy task and can totally be done at home with the right tools. With gloves on to protect your hands from staining, massage a generous amount of your color solution onto your ends. Sit, rinse, and voila! The beauty of coloring dreads is the lack of individual strands that require detail-oriented application. Just remember you'll have to use a lightener before applying your desired shade of plum.
Ultra Violet Rays
Even purples and plums can emit rays of sunshine. To keep your colored strands moisturized with a healthy and covetable amount of shine, try using a hair balm like this one from HairStory. Apply it while the hair is still damp for a nice and tamed air dry, or apply any extra as needed to tame lingering frizz once the hair is dry.
The Perks of Plum
This cascading purple mane is mesmerizing, in large thanks to its plum undertones. This particular shade of plum has a really smooth balance of magenta-red tints and cool violet hues. The perk to a color like plum is that it keeps your purple shades warm without compromising its depth and dimension.
Malbec is a red wine that's made from purple grapes, and we're fittingly coining this blend of magenta reds and cool purples a Malbec colored mane. While it does lend itself to the redder side of Plum's color spectrum, those hints of purple gently tossed into the mix keep things cool.