Saves for Vitamin C Serum Are Up 3379% on Pinterest—Here's Why

Pinterest has a way of cluing us in on some amazing beauty trends and products. Take curtain bangs, for example. The French-girl parted fringe is everywhere right now and for good reason. Pinterest was a driving force for this trend, with searches skyrocketing upwards of 600%. (Side note: To see what these bangs look like IRL, check out one Byrdie editors' total hair transformation). 

Aside from the curtain bangs clue-in, there were also the five nail polish shades that Pinterest users unequivocally decided were the prettiest ones to wear during the cold-weather season. (Here's where we'd like to formally thank Pinterest users for their spot-on recommendations and beauty tastes. You guys rock).

But we digress… The newest beauty topic that's surging in popularity on Pinterest is vitamin C skincare. The word "surging" is an understatement. So far, according to Pinterest data, searches for vitamin C skincare are up a whopping 3379%. Keep scrolling to learn why. 

Now that we've all agreed vitamin C is a powerhouse skincare ingredient, see a few of our favorite vitamin C serums