The Biggest Makeup Trend We've Seen on Instagram This Month

Updated 11/13/18

As a beauty editor, it's part of my job to surf Instagram. As much as I have a love-hate relationship with the app, it serves as my looking glass into all things beauty: It's there that I stay updated on product launches, the latest celebrity beauty news, and all the fun looks makeup artists are crafting. For each of these, it's hard not to notice obvious trends in the space, a fun connection to draw in a massive industry that's moving on to the next big thing before we have time to grow accustomed to the last.

The constant shift is what makes the beauty industry exciting, though, and the similarities help us draw connections and make sense of it all.

One such similarity we've noticed slowly gaining traction over the past year—and especially in recent months—is the growing presence of pink monochromatic makeup. Matching petal-pink lids and lips are flattering on all skin tones and look just as beautiful in person as they do in photos. 

"We've been seeing monochromatic pinks and corals on trend for over a year now with celebs like Selena Gomez and Gigi Hadid bringing the looks forward," says makeup artist Neil Scibelli. "I love a pink monochrome look because it's soft, brings out everyone's natural eye color and is also wearable across all skin tones."

For daytime, Scibelli suggests creating the look by "applying a sheer pink eye shadow on the lids with a lighter pink or even a highlighter on the center of lid to give the eyes more dimension. Complement the rest of your complexion with a soft pink blush and a nude pink lip, which really ties the monochromatic look together.

For evening, he offers this suggestion: "Try adding a deeper pink eye shadow in the crease to give the eyes more definition. I would also suggest choosing highlighters (to apply above the cheeks) with gold tones, which complement the rest of the pink tones. Finish the look with a sheer nude pink lipstick or gloss."

See the look and shop our favorite pink eye and lip products below.

Shay Mitchell's frosty disco pink lids and glossy lips are all the holiday beauty inspiration we need. The Huda Beauty New Nude Eye Shadow Palette is full of shimmery and matte pinks to re-create the look yourself at home. 

The New Nude Eyeshadow Palette
Huda Beauty The New Nude Eyeshadow Palette $65
Shop

If pink eye shadow isn't quite your thing, try giving a pink liquid liner a whirl. We're entranced by the sharp, winged-out cat eye above bordered by a chalky white line. Because this look makes such a statement on its own, a muted lip, like the sheer gloss on this model's lips, allows the eyes to do all the talking. 

Diorshow On Stage Liquid Eyeliner 781 Matte Brown .01 oz/ 0.55 mL
Dior Diorshow on Stage Liquid Eyeliner in Matte Pink $31
Shop
Eye Liner Pencil E11 Grey 0.04 oz/ 1.14 g
Natasha Denona Eye Liner Pencil $18
Shop
Kopari Coconut Lip Glossy in Pinkini $12
Shop

DJ Marley Parker's "pink vinyl" lids are the coolest way to play with the bright hue even if you're scared of color. The lower lid is subtly treated with a bit of gloss and shimmer while the crease is lined with a magenta-pink shadow and blended upward. The lips were left soft and wet using Dior Addict Lip Glow in baby pink.

MTHRSHP Subversive La Vie En Rose Eyeshadow Palette
Pat McGrath Labs Mthrshp Subversive La Vie en Rose Eyeshadow Palette $55
Shop
Lip Glow 101 Matte Pink 0.12 oz/ 3.52 g
Dior Lip Glow 101 Matte Pink $34
Shop

Makeup artist Katie Jane Hughes, ever the master of glazed skin and a pink-on-pink moment, nailed rosy monochrome above. She used Urban Decay's aptly named Cherry Palette all along her lids and underneath her lash line and subtly mirrored them with a muted pink-nude lip (Bobbi Brown Luxe Matte Lipstick in Semi Naked). 

Naked Cherry Eyeshadow Palette 12 x 0.038 oz/ 1.1 g
Urban Decay Naked Cherry Eyeshadow Palette $49
Shop
Luxe Matte Lipstick Plum Noir 0.15 oz/ 4.5 g
Bobbi Brown Luxe Matte Lipstick in Semi Naked $37
Shop

These stunning neon lids and subdued hydrated pink lip are separated by a deep, smoked-out charcoal eye along the lower lash line. It breaks up an otherwise delicate look with something a bit more audacious. 

Artist Color Eye Shadow M-100 0.08 oz/ 2.5 g
Make Up For Ever Artist Color Eye Shadow $17
Shop
High Impact Custom Black Kajal Blackened Black 0.28 g/ 0.01 oz
Clinique High Impact Custom Black Kajal Blackened Black $17
Shop

Related Stories