Take Your Skincare Routine to the Next Level With These Custom Services

These personalized skincare services offer custom products to achieve your skincare goals.

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It seems like in today’s world, there is a new skincare product constantly hitting store shelves. Between TV commercials, Instagram influencers, and endless options in stores and online, choosing a product that addresses your specific skincare needs is like finding a needle in a haystack. While popular brands may target some of your skin issues, most times, they hardly scratch the surface. Thanks to a number of innovative companies, there are several personalized skincare services available that go above and beyond the products you’ve settled for over the years.

Personalized skincare products are typically created with the start of an introductory quiz that builds a profile based on factors like skin type (dry, combination, oily, etc.), skin concerns (fine lines and wrinkles, redness, acne, etc.), sensitivities, and even external factors, like dietary habits and location. With your results, company experts design a unique formula tailored to you and your skin goals, which can include both prescription and nonprescription options. 

Whether you’re seeking treatment for persistent skin issues like acne or want to improve the overall health of your skin, we picked the best personalized skincare services that address any and all of your skin needs. 

11 Best Personalized Skincare Subscriptions of 2023

Take Your Skincare Routine to the Next Level With These Custom Services
Take Your Skincare Routine to the Next Level With These Custom Services

Best Product Bundle : Function of Beauty


function of beauty

Function of Beauty

Key Specs
  • Products included: Cleansers, serums, and moisturizers
  • Free consultation with a dermatologist? No
  • Subscription cost: Starts at $25
Pros & Cons
Pros
  • Offers a full regimen with a bundle of custom products

  • Customizable serum, cleanser, and moisturizer types

  • Short quiz targets skin goals

Cons
  • Limited product line

  • Individual products can be costly

Why We Recommend It

Function of Beauty may be known for its custom line of hair care products, but the company also specializes in personalized skincare. To find your unique formula, start by taking a short quiz that asks about your skin type (dry, oily, combination, etc.), makeup usage, and skin sensitivity. From there, you can choose up to three skincare goals to help create the best product for you. Using your results, Function of Beauty designs a product bundle that consists of a five-ounce cleanser ($25), 1.5-ounce moisturizer ($45), and 1.2-ounce serum ($50). 

Once you get your recommended products, you can change the product type for the cleanser (micellar gel or jelly) and moisturizer (lotion, gel, or cream), and opt for either the company’s “dew you” citrus and cucumber scent or a fragrance-free option for those with sensitive skin. With a subscription, products are refilled every three months, and shipping is always free. For non-subscription orders, shipping is $10.  

Most Comprehensive Quiz : Proven Skincare


Proven Skincare Personalized Day Moisturizer

Proven Skincare

Key Specs
  • Products included: Cleansers, moisturizers, creams, and eye creams
  • Free consultation with a dermatologist? No
  • Subscription cost: Starts at $40
Pros & Cons
Pros
  • In-depth quiz provides a scientific approach to skincare

  • Subscribers save 35% on every recurring order

  • Offers flexible frequency options

Cons
  • Only ships in the continental U.S. and Canada

  • Bundle is costly without subscription

Why We Recommend It

Proven Skincare’s scientific approach to skincare offers customers a comprehensive service that addresses skin issues and accomplishes skincare goals. The detail-oriented, trademarked Skin Genome quiz takes several factors into consideration when curating your specific formula, including water intake, stress levels, dietary habits, monitor screen time, sun exposure, and environmental factors (water hardness and UV index) based on your location. Proven Skincare also weighs your unique skin concerns and has a lengthy list of medical issues to choose from, if any apply to you. 

After completing the quiz, the company creates a customized set of skincare products, which includes a 10-milliliter cleanser ($40), a 50-milliliter day moisturizer ($60), and a 30-milliliter night cream ($100). Every product comes with a detailed explanation of what it targets, along with its active ingredients. The products evolve as your needs do, too; each set you receive addresses any changes in your skin. With a subscription, the bundle costs $130 ($200 without a subscription), and the system is auto-refilled every three months. Products can be bought individually, but will cost more without a subscription.

Best Product Variety : SkinCeuticals


SkinCeuticals custom dose

SkinCeuticals

Key Specs
  • Products included: Serums, creams, moisturizers, cleansers, masks, toners, mists, and exfoliators
  • Free consultation with a dermatologist? Yes
  • Subscription cost: Products start at $25
Pros & Cons
Pros
  • Extensive nonprescription product options

  • Dermatology providers curate a serum for you

  • Extra benefits when you sign up for recurring orders

Cons
  • Navigating site can take some time

  • Serum is the only customizable product

Why We Recommend It

SkinCeuticals offers over 60 products that target specific skin issues and has two customer-oriented experiences. The first allows customers to build their own regimen with a thorough quiz that aims to understand your current routine, skincare goals, and ingredient preferences. Using the information from the quiz, SkinCeuticals recommends a comprehensive routine built around its existing products, which includes morning and evening essentials. The company’s extensive product line guarantees that you’ll find the right product to suit your needs, whether it be sunscreen, anti-aging creams, or exfoliators.

Outside of its online offerings, SkinCeuticals also has a custom in-office skincare service. With Custom D.O.S.E., you get a free in-person consultation with a skincare professional to create a personalized serum that is perfect for you. You can easily make an appointment by finding a SkinCeuticals Skinlab location using the site’s provided map tool. After your appointment, you'll receive a $195 serum that should last you three months, so you can stretch it as needed. Consultations aside, if you sign up for recurring shipments (ranging from one to six months), you'll receive free shipping along with a 5% discount. 

Best Value : Curology


Curology

Curology

Key Specs
  • Products included: Cleansers, moisturizers, spot patches, sunscreens, acne body washes, makeup removers, and lip balms
  • Free consultation with a dermatologist? Yes
  • Subscription cost: Starts at $30/month
Pros & Cons
Pros
  • Low cost for prescription and nonprescription products

  • Free 30-day trial to test products

  • Complimentary one-on-one consultation with a dermatologist

Cons
  • Subscription required for prescription orders

  • Shipping is only free for orders over $30

Why We Recommend It

Curology sets itself apart from competing skincare companies by providing customers with budget-friendly prescription and nonprescription products. An introductory quiz asks that you tell your virtual dermatologist about your skin and skincare goals, and gathers information about your skin type, sensitivity, health history, as well as issues you want to address, like acne or uneven skin texture. After completing your quiz, Curology recommends a trial bundle (priced at $5, which covers the cost of shipping and handling) that includes a prescription treatment, cleanser and moisturizer duo, and lip balm. 

All Curology members are partnered with a board-certified physician, physician assistant, or nurse practitioner, and providers are licensed in your state of residence. The company offers two types of prescriptions: an acne-clearing treatment ($30 per month) and a preventive anti-aging treatment ($30 per month), which are both subject to a consultation. Prescription orders are shipped every two months, and customers get one complimentary consultation per shipment to track skin progress and make necessary adjustments. All products are fragrance-, dye-, and paraben-free, and come in BPA-free packaging. If you want to explore more from the line, you can add other Curology products, like the $12 cleanser, to your subscription.

Best for Prescription Care : Apostrophe


apostrophe

Courtesy of Apostrophe

Key Specs
  • Products included: Prescription topicals, oral prescriptions, and sunscreens 
  • Free consultation with a dermatologist? Yes
  • Subscription cost: $25/month
Pros & Cons
Pros
  • Seamless prescription process can be done at home

  • Products treat skin conditions like acne, rosacea, melasma, and more

  • Free shipping with every order

Cons
  • Subscription required for prescriptions

  • Limited nonprescription options

Why We Recommend It 

Skincare products, especially prescription treatments, are notoriously costly. Apostrophe challenges that notion by offering customers a low-cost, targeted skincare experience by consulting a dermatologist from the comfort of your home. The site’s online consultation form asks about your medical history and skin concerns and then requests pictures of your skin so its experts can accurately assess your skin’s needs. Once your information is submitted, a board-certified dermatologist reviews your results and builds a custom plan for you. 

The company provides treatment recommendations within 48 hours of your consultation, and depending on the state you live in, you may or may not have a video visit with one of Apostrophe’s providers. Prescription care is the company’s focus, and products include topical prescriptions that start at $25 a month and oral prescriptions that start at $16 a month, as well as nonprescription sunscreen. Outside of skincare, Apostrophe also offers prescription finasteride, a product used to treat hair loss in people with male-pattern baldness, and Latisse, which addresses thin eyelashes. A subscription is required for all prescription orders, but shipping is always free.

Best Serum : Skin Inc


Key Specs
  • Products included: Serums, cleansers, exfoliators, skin boosters, moisturizers, and masks
  • Free consultation with a dermatologist? No
  • Subscription cost: $95/month
Pros & Cons
Pros
  • Create your own serum cocktail from three recommended ingredients

  • Detailed assessment of skin needs includes solutions

  • Offers body and wellness products as well

Cons
  • Minimum $75 total for free shipping

  • Must keep subscription for four months before canceling

Why We Recommend It

Whether you struggle with combination skin or clogged pores, Skin Inc has a serum for you. Start by taking a quiz that addresses factors that affect your skin, like monitor screen time, stress levels, water intake, pollution exposure, sleep, and more. Using information from your quiz, the company gives you a thorough diagnosis and treatment plan that targets your concerns and trouble areas. The treatment plan includes a “Daily Dose” that consists of three, 10-milliliter ingredient serums, which can be mixed in a larger Skin Inc bottle to create your own serum cocktail. 

Each individual serum has a purpose (vitamin B3 for rescuing skin, for example), and contains beads that encapsulate active ingredients for ultimate freshness and efficacy. The Daily Dose subscription costs $95 and includes Tri-Light (worth $345), a multi-light therapy device that operates in conjunction with a SABI-AI app to track your skin health. To get your Daily Dose, you must have an active subscription for four months and cannot cancel before then. Shipping varies by location, but you can get free shipping on orders over $75.

Best Clean Formula : Pure Culture Beauty


Pure culture custom skincare kit

Pure Culture

Key Specs
  • Products included: Cleansers, serums, and moisturizers
  • Free consultation with a dermatologist? No
  • Subscription cost: Starts at $29
Pros & Cons
Pros
  • Products made with clean and sustainable ingredients

  • Different kits are available to address your needs

  • At-home test kit provides in-depth analysis of your skin type

Cons
  • Shipping is only free with first order and for subscribers

  • No international shipping

Why We Recommend It

In terms of clean, custom skincare products, Pure Culture Beauty means business. The company’s line of products adheres to strict clean ingredient standards and is free of parabens, phthalates, sulfates, mineral oil, silicones, colorants, and 2,700 potentially harmful chemicals and toxins. Your journey with Pure Culture Beauty begins with an in-depth skin analysis that includes a questionnaire and skin test kit. The test uses paper strips to test different areas of your face and can be completed at home. After you complete the test kit, you can input your results into your Pure Culture account, and your detailed skin analysis will be ready in 15 to 20 minutes. 

Based on your results, Pure Culture Beauty will recommend one of its three skincare kits: the custom serum ($29), a set of a custom cleanser, serum, and moisturizer ($59), or a duo of custom serum and moisturizer ($49). In addition to its clean ingredients, the company is also dedicated to sustainability and uses FSC-certified paper, recyclable glass, and plant-based sugarcane resin to package all products. Get free shipping with your first order and recurring orders over $45.

Best Moisturizer : Clinique iD


Key Specs
  • Products included: Lotions, gels, jellies, and BB-Gels 
  • Free consultation with a dermatologist? No
  • Subscription cost: $41
Pros & Cons
Pros
  • Product provides hydration with targeted support

  • Choose from 30+ combinations to build your unique formula

  • No quiz creates a customization process

Cons
  • Components of the formula are frequently out of stock

  • Limited products available

Why We Recommend It

For your skin’s hydration and moisturizing needs, Clinique’s iD moisturizer has you covered. In three easy steps, the company helps you build a moisturizer that gives you the freedom to customize your own product from start to finish. Begin by selecting one of six bases, ranging from hydrating jelly to moisturizing BB-Gel, then pick one of nine active cartridge concentrates which can target reactive skin, lines and wrinkles, and more.

No quiz, consultation, or subscription is needed to get your custom formula. The product consists of a 0.34-ounce active cartridge and a 3.9-ounce base, all of which costs $41. Shipping is free on orders over $50, and any shipments under this minimum are charged with a $7 fee. As you seek to build your moisturizer, be mindful that some of the bases and active cartridges can go out of stock, which will limit your choices.

Best Face Oil : The Buff


The Buff Custom Oil

The Buff

Key Specs
  • Products included: Face and body oils
  • Free consultation with a dermatologist? No
  • Subscription cost: $42
Pros and Cons
Pros
  • Personalized face oil is made with natural ingredients

  • Comprehensive ingredient index provides utmost transparency

  • Free shipping with every order

Cons
  • Limited to face and body oil

  • Returns are not accepted

Why We Recommend It

Face oil is often an overlooked and under appreciated part of skincare, but The Buff’s custom product helps customers with all skin types to incorporate this product into their routine. Like other custom skincare companies, The Buff employs a quiz that inquires your skin concerns, oil levels, skin sensitivity, and experience with its key ingredients (jojoba oil, rosehip oil, and citrus essential oils). From there, you’ll receive a unique blend of oils, ranging from chia seed to tea tree, that seeks to target your problem areas. 

For $42, you get a 4-ounce bottle of face oil, as well as a brief overview of the ingredients’ benefits and uses. If you are curious about the company’s ingredients, The Buff has a comprehensive index that lists all of the oils that make up its custom products. Though returns are not accepted, all customers get free shipping with every order.

Best for Medical Support : Dermatica


dermatica nourishing kit

Dermatica

Key Specs
  • Products included: Cleansers, serums, moisturizers, and balms
  • Free consultation with a dermatologist? Yes
  • Subscription cost: $25/month
Pros & Cons
Pros
  • 24/7 free support with skincare experts

  • Discounted trial for first month

  • Offers free online consultations

Cons
  • Delivery frequency is not flexible

  • Only available in 31 states

Why We Recommend It

Getting a prescription online can sometimes feel impersonal, and Dermatica aims to give customers a supportive and personalized skincare experience. To get started, take the site’s detail-oriented quiz, which gathers information about your skincare concerns, skin sensitivity, medical history, allergies, and more. Then, upload pictures of your skin to your profile, and a team will analyze your results to make your custom topical prescription formula. 

Your Dermatica prescription costs $25 a month, but as a first-time user, you can get your custom product for $5 your first month. Be mindful that the company only ships to 31 states due to local regulations. Shipping is a flat $5 per order, and once your consultation is finished, you can expect to receive your product in 10 to 14 days. In addition to the prescribed products, Dermatica also has nonprescription skincare, like a gel cleanser ($15), cream cleanser ($15), skin balm ($7), and gel moisturizer ($15), all of which can be purchased without a subscription.

Best Customizable Products : Younique


Younique Youology custom quad

Younique

Key Specs
  • Products included: Cleaners, serums, toners, masks, and moisturizers
  • Free consultation with a dermatologist? No
  • Subscription cost: Starts at $42/month
Pros & Cons
Pros
  • Can customize multiple products that make up your daily routine

  • Added boosters make your product unique

  • Useful guide helps you build a comprehensive regimen

Cons
  • Shipping is only free with a bundled subscription

  • Individual items can add up

Why We Recommend It

While some custom skincare companies focus on a singular product, Younique allows you to customize almost every product in your skincare routine with boosters. For each product the company offers, you can add three boosters to target specific problem areas, and even change products in your bundle as needed. Currently, there are six boosters offered in total: firming, glow, brightening, elasticity, line minimizing, and wrinkle reducing. 

To start the process, a quiz gathers basic information about your skin type, focus areas, skin routine, and external factors that affect skin health like pollution, sun, and screen exposure to begin building products for you. Once you complete the quiz, the company recommends a customized bundle ($176), which includes a cleanser ($42), daily moisturizer ($54), serum ($70), and night cream ($54). If you’re not looking for a full regimen, you can purchase the products individually, but you’ll miss out on a 20% discount and free shipping without the bundled subscription. Delivery is just as flexible as building your bundle, and you can opt for delivery frequencies every one, two, three, or four months.

Frequently Asked Questions

  • Is Customized Skincare Worth It?

    Depending on your needs, customized skincare can be worthwhile. While common skincare products have a universal approach to treating skin issues, customized products typically address your specific needs, like reducing redness or minimizing pores. They can even include prescription treatment for more severe conditions, like acne or rosacea. 

  • How Do You Create a Personalized Skincare Routine?

    Not all skincare routines are the same, and you should create your own regimen based on the products and ingredients that your skin needs. Most experts recommend practicing skincare in the morning and evening to ensure that your skin is getting the best treatment at the most important times of the day. In the morning, start with a thorough cleanse, then follow with your preferred toner, apply a serum to treat specific skincare concerns, add a moisturizer, and finish with a layer of sunscreen. At nighttime, you can repeat most of the steps from your morning routine, but subtract the sunscreen and exfoliate when you need to get rid of unwanted dead skin cells.

  • Why Is Custom Skincare Better Than Regular Skincare?

    Custom skincare addresses your specific needs and targets problem areas in a unique way, unlike regular skincare. With a personalized skincare service, you can often find products with clean and sustainable ingredients and get one-on-one care with medical professionals that you otherwise would not get by shopping in a store.

  • Does Skincare Expire?

    The shelf life of skincare products varies depending on the item and its ingredients. Generally, unopened products can last for up to two years if stored in a cool, dry place. Once opened, products should be used within a year, but check your product label for the recommended time frame to use it after opening (which ranges from 12 to 36 months). 

  • What Is Purging?

    Purging refers to the process of your skin reacting to products with active ingredients, like acids or retinol, which increase cell turnover and cause the skin to shed its dead cells. During this process, excess dirt and oil are brought to the surface, thus resulting in breakouts and other skin irritations.

Methodology

To determine the best personalized skincare services, we researched over a dozen of the top companies on the market. We looked at factors like product variety, subscription and product cost, and free consultations first. Then, we considered other important criteria, including introductory questionnaires, product customization, shipping costs, product ingredients, and access to support from medical professionals. 

Swatches of skincare products on glass, against a gray background

ohlamour studio / Stocksy