Some fragrances make you want to curl up next to the fireplace and sip hot cocoa under a big blanket. Others make you want to find the nearest beach. The nuances that make one fragrance undeniably wintery and another the epitome of summer are not always so obvious. Case in point: this summer's fragrance trends.
Scroll through to find out which scents are taking over this season!
“Freesia, a delicate yet jolly flower that rarely takes center stage, is going to define the summer of 2016,” says Scentbird CEO and co-founder Mariya Nurislamova. “Zesty and cheerful, it combines an almost peppery accord and deep floral freshness that is guaranteed to make you feel light and crisp regardless of the high temperatures.”
This is the season of freesia fragrance launches. Giorgio Armani’s Sun di Gioia ($90), Vilhelm Parfumerie’s A Lilac a Day ($245), and Dolce & Gabbana’s Light Blue Sunset in Salina ($92) are new and not to be missed.
Or try something unexpected like the unisex fragrance Soft Tension by Andrea Maack (available in stores and online at Totokaelo this month). “Freesia has some similarities to iris but is more peppery, so it’s a floral with an edge,” Maack says. “It’s perfect for spring and summer, and it gives Soft Tension that updated White Musk feel.”
Rose made its first major comeback a few seasons ago, but it’s definitely here to stay. “Not the cloying, overly powdery rose your grandmother used to wear, but a modern, subtle rose that makes you feel oh so feminine,” Nurislamova says. For a truly modern rose fragrance, try Odin’s Milieu Rosa ($210); it smells like your favorite rosewater face mist, but with a slight twist you can’t quite put your finger (or nose) on. Or go for a rose and freesia scent: Capture both trends with the classic Flowerbomb ($115) by Viktor & Rolf.
Nurislamova also points out that the trendiest summer rose will come paired with the black currant, the water lily, or the orange blossom, like in Tocca’s Stella ($68) and Petal’s Perfume Oil ($18) in Globe.
Fig is relatively new note in the fragrance scene. Nurislamova points out it first appeared in 1994 in L'Artisan Parfumeur’s Premier Figuier ($145). “The popularity of the note has been growing ever since, turning into one of the more pronounced summer trends,” she says. “Subtle and well-rounded, the scent of fig has a milky green essence with a touch of fruit—it’s never overpowering, but rather seems to caress you hours after application.” Summery fig blends are both warm and cool, like Nest’s Indigo ($68), Comptoir Sud Pacifique’s Coco Figue ($36), and Laura Mercier’s Fresh Fig Eau Gourmande Spray ($55).
Florals and fruity notes are the more obvious picks for summer, but Nurislamova is also predicting something sweeter: gourmand fragrances. “The former winter companions—the notes of caramel, chocolate, coffee and vanilla—have migrated from our winter arsenal to the year-round ensemble,” Find caramel paired with vanilla in Maison Margiela Replica’s Funfair Evening ($125). Or go for the trifecta with caramel, vanilla, and chocolate in Pinrose's newest scent Secret Genius ($55).
“The relative newcomer to the block is the note of praline,” Nurislamova says. “Creamy, nutty, and delicious, it pairs well with fruity and fresh accords that we absolutely crave when the summertime rolls around.” Find it in Clean’s Reserve Skin ($90) and Thierry Mugler’s Angel Eau de Toilette ($68).
>Which of these trends will you try this summer?