This "Glass Skin" Serum Is the First Launch of Peach & Lily's New Skincare Line

Ever since esthetician Alicia Yoon launched her K-Beauty e-boutique Peach & Lily seven years ago, it has become a go-to retailer for skincare aficionados looking for the latest and greatest from Korea-based beauty brands like Mizon, Shangpree, and Aromatica. Consumers trust the site's masterful curation of goods, but the brand had yet to create its own in-house line—that is, until this week. On Thursday, Peach & Lily posted a series of three Instagram videos announcing the launch of its very own skincare brand. "We've been quietly developing this dreamy line for you for two years," the brand wrote in its caption. "We set out to create a skincare line that gives you everything: proven results, clean and safe formulas, fresh ingredients, decadent textures. Results, delight, and safety."

Are you excited about the Peach & Lily skincare line? While we wait for the rest of the collection, check out the viral K-Beauty product that gets rid of little red bumps.