This Is Big News for Anyone in L.A. Who Loves K-Beauty


Courtesy of Peach & Lily

Korean-beauty retailer Peach & Lily is making its move into Macy's for the second time with the opening of its Santa Anita location in Arcadia, California. That's right, West Coasters: You can now check out some of the e-tailer's incredible selection up close and personal. Last November, Peach & Lily opened up shop in the department store's Flushing New York outpost, and we have a feeling founder Alicia Yoon has her sights set on more brick-and-mortar locations—which is great news if you love K-beauty as much as we do.

"We are so excited to be able to introduce Korean skincare to a much wider audience through our partnership with Macy's," she said in a press release. "Having a dedicated presence in a national department store allows us to further our mission of providing the best skincare advice and products to everyone." The nearly 200-square-foot "shop-in-shop" store is curated with a selection of products featured on the site, including those handpicked by Alicia for that particular market and new brands like Lagom, The Lotus, and Kicho.

And if you're still a newbie at Korean beauty, fear not, because the Peach & Lily shop will feature a unique shopping experience made to be consumer friendly. Products are carefully organized by trends and spotlighted routine steps so everyone from novices to K-beauty pros can easily navigate the aisles. While we love the convenience of online shopping, we must admit there's something about the in-store experience that makes discovering new products so much more fun.

Shop our current summer beauty picks from the newest brands at Peach & Lily below.

What K-beauty brand is your favorite? Tell us in the comments.

Opening Image: @makeupsessions