2017's Biggest Makeup Trend Was Stolen From Beyoncé


A few weeks ago, I was interviewing trend forecasters and notable makeup artists in an attempt to predict a few about-to-blow-up type trends for 2017. First up? Sir John, L’Oréal Paris's celebrity makeup artist and Queen Bey's go-to guy. He excitedly said of his favorite makeup trend for the New Year, "The PB&J hack is actually one I stole from Beyoncé." I gasped—audibly—and instantly thought, This is going to be huge.

I pulled myself together and asked him to elaborate. Excited, Sir John explained: "I am coining this a new trend in 2017. The technique is all about mixing different shades of lip colors and 'smacking' lips together to create a super-ethereal, cool look. It's something [Beyoncé and I] came up when were super rushed before an event. We already had color on her bottom lip but didn't have enough time to sit there and apply color to the top. I grabbed the closest lip color (which was a totally different shade than the one on her bottom lip) and quickly applied it. Without thinking, she smacked her lips together. The end result was a gorgeous wash of color."

"It's like you're walking around with a piece of art on your face—it's a truly custom lip every time you rock the look," he continued. "It also creates this visual interest as people get closer to you because they start to see this 3D color effect."

L'Oréal Paris Infallible Lip Paint in Violet Twist $8
L'Oréal Paris Infallible Lip Paint in Bewitching Bordeaux $8

As with highlighting, when you apply the colors, be sure to place the brighter color where you need the most definition. "This is usually the top lip, as our top lip tends to be smaller than the bottom lip," Sir John says. When you try the technique for the first time, get in the habit of "smacking" your bottom lip slightly over the edge of your top lip. That's the expert trick to get that coveted natural, full lip.

Would you try this look? Let us know in the comments below, and then check out the other makeup trends that will reign supreme in 2017.

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