Pat McGrath Labs 004 Is Coming—but What Is It?

Pat McGrath's cosmetics line has been met with tons of buzz ever since she made the announcement that Pat McGrath Labs would be coming our way. The legendary makeup artist is known for rolling out new products with little to no details beforehand. From the debut of Gold 001 ($40), the glinty gold eye shadow that started it all, to editor-favorite Skin Fetish 003, PMG Labs knows how to show up with a makeup hit time and time again.

So when Pat teased a video clip of model Mariacarla Boscono pouting into the camera showing off a bold, glittery red lip backstage at the Atelier Versace show with the caption, "Something's coming from Pat McGrath Labs.....Stay tuned!!!" we knew the hints would start rolling in. And they did via a 23-second YouTube video that's equal parts abstract and telling. The super–avant-garde clip features everything from bloody scenes from The Shining to black-and-white film clips of couples kissing along with bursts of glitter and metallic explosions. While this tells us nothing about the launch date or what the mystery launch could be, the overarching theme we saw was the color red and lips, which only leads up to believe that perhaps a red lip color could be coming our way very soon. 

Check out the super-cryptic Pat McGrath Labs video for yourself below.


Pat McGrath Labs

What do you think this new launch could be? Tell us in the comments below!