Legendary makeup artist Pat McGrath has worked with every model in the industry, has a namesake line, and happens to draw inspiration from social media from time to time. Pat scouted Instagram to find four beautifully diverse models to front Pat McGrath Labs.
"I handpicked each one of them because I loved their style and confidence," Pat tells Teen Vogue. "They are their own women—determined, inspiring, and fiercely independent."
Muses Carlotta Kohl, Paloma Elsesser, Kate Bowman, and Sahara Lin are among the cool-girl models selected by Pat, and they're pretty stoked about it.
"She makes everyone on set feel special and beautiful, she’s super involved and supportive," gushes Paloma. "After the first shoot we did for #Gold001, we clasped hands and she told me in her unforgettable voice, 'You're my muse.' It was INSANE! My heart combusted I think."
The young women talk all things personal style and of course, how they feel about the biggest makeup artist in the world calling them her muses, so be sure to check out the full article.
Keep scrolling to meet the four ladies and find out where to follow them on social media. And be sure to check out the third Pat McGrath Labs launch coming May 10.
Fun fact: She's also a writer, and she recently modeled the gorgeous new bridal collection by Eloquii and Stone Fox Bride.
Fun fact: Bowman posed in Alessandro Michele's first Gucci collection for Purple shot by Olivier Zahm.
Fun Fact: This isn't her first time in fronting a beauty brand—earlier this year, the NYC-based model was featured in a Milk Makeup campaign.