Pantone's Color of the Year Was Just Announced—Here Are Beauty Products to Match



The Pantone Institute is responsible for the worldwide standard of color communication. It's a consulting service that "forecasts global color trends and advises companies on color in brand identity and product development, for the application and integration of color as a strategic asset." Before New Year's Day, it chooses a shade to represent the coming year based on trends, expectations, and the global environment.

It do this annually. In 2016, the colors that were chosen were Rose Quartz and Serenity Blue, which both demonstrated "connection and wellness as well as a soothing sense of order and peace." For 2017, a shade of green dubbed Greenery was chosen, which was a "refreshing and revitalizing shade" that was "symbolic of new beginnings." These colors go on to influence brands and trends in a big way (we're still not over our rose quartz obsession). 

The color of the year for 2018 was just revealed, and it's surprising. We can honestly say we didn't see this coming, though we're happy to indulge in a few new beauty products to get into this color mood. Keep scrolling to see which color Pantone has just announced is 2018's color of the year. 

What do you think of Pantone's color of the year? Let us know in the comments.