Before you continue reading (and if you're a blonde who has always yearned for rose-gold strands sans damage or commitment), run don't walk to Overtone's website and add its Rose Gold Deep Treatment ($28) to your cart (for the sole reason that it's industry-changing, amazing, and currently back-ordered). Thus, if you want to receive your tub of rose-gold magic within the next month or so, we suggest putting your name in ASAP, and according to the brand's website, it expects to have the product back in stock by March 26. Phew.
But now that that's settled—back to the brand's newest, soon-to-be-launched product in question: a rose-gold iteration of the same best-selling formula but for brown hair—a mic drop color combo that previously has been considered a bit hyperbolic. (More on that in a second.)
The highly anticipated addition to Overtone's array of pigmented conditioners (the brand already has 29 flattering, easy-to-customize shades), the Rose Gold Deep Treatment for Brown Hair ($28)—and the complimentary Daily Conditioner $17—is set to be launched sometime this week. However, the actual release date is shrouded in mystery. In other words, stay tuned.
Historically speaking, to achieve a rose-gold hue, you'd have to start out with a light blonde base. And if you weren't already there, you'd have to endure some initial bleach damage to reach the end goal of rose gold—not a great option if you're looking to preserve the health of your mane. So as an answer to the consumer's call for a rose-gold depositing product that would work for blondes and beyond, and just months after the release of its wildly popular (and aforementioned) Rose Gold launch, Overtone specifically formulated the new product to answer customers' prayers by supplying them with a 100% damage- and commitment-free alternative. (The products are unique in that they don't require bleach or any type of pre-lightening prior to application.)
"Our original rose gold was incredibly well-received—it sold out just three days after we
launched in late November," said Liora Dudar, the brand's co-founder. "It's one of
those shades that are creative yet subdued. Rose gold is very wearable for those who want to get in on the rose-gold trend but don't want to commit to bleaching their hair." Exciting, no?
However, it is worth noting the end result of the rose-gold hue will vary depending on your natural color and won't have the same light salmon tone a rose-gold blonde would have. Instead, think more of a golden auburn.
"Rose Gold Deep Treatment for Brown Hair will look its brightest on light brown hair and achieves a subtle tint on medium and dark brown hair," the brand tells us. And because the product is bleach-free and won't actually lift and lighten the hair chemically, it won't be effective on ultra–dark brown or pure black shades. One last reminder: If you're blonde, the brand recommends taking our earlier word of advice and opting for the original formula that is (sadly) temporary sold out.
Keep scrolling for an up-close look at each of the products, and since the release date is still TBA, check in with Overtone's Instagram and website to be the first to know when the product officially hits shelves.
As with the rest of the brand's family of pigmented conditioners, the newest rose-gold shade is specifically formulated to keep hair looking vibrant, healthy, and damage-free. Plus, it's an effortless addition to your current haircare lineup and shower routine. According to the brand, you can use the treatment to maintain an existing color job or you can use it if you're interested in experimenting with color for the very first time. (It's a strategic way to dip your toe in if you're dye shy.)
As with all Overtone products, the convenient daily conditioner is manufactured in the U.S.; vegan; cruelty-, sulfate-, paraben-, and ammonia-free; curl-friendly; and doesn't contain any harsh chemical or alcohols. Slightly milder, the user-friendly conditioner is designed to deposit a lighter hand of pigment but maximum shine and health payoff.