Women Across America Are Officially Retiring This Makeup Trend

Updated 09/24/18

Gone are the days when over-lining your lips was as ubiquitous on the red carpet as designer gowns and camera flashes. Women all over the country moving to make things less precise and more lived-in and blurry. Rather than tracing outside your natural lip line with liner (as a way to make your lips look bigger and plumper), the trend pendulum has swung in the opposite direction and a new lip product has emerged as the next big thing. Enter: lip powders. They're light, practically weightless, and they're meant to be applied with a bit of a popsicle-stain effect.

 

Celebrities like Jessica Biel and makeup artists like Violet have posted photos of the technique, and big name brands like Urban Decay, Chanel, and Burberry have launched products to help you achieve the look at home. It makes things easier, naturally, as you can dab on the product with your finger and blend it out on your lips without worrying about staying too carefully inside the lines. No liner, no lipstick. Click the video below for an example of how to do it courtesy of Biel's Emmy's makeup artist, Kara Yoshimoto Bua.

Bua offers a pro tip as well, explaining if you use two similar colors, apply one, and then dab on the other as an extra pop just in the center of your lip. You'll be able to achieve a really beautiful, cool-looking color payoff. 

Keep scrolling for our favorite new lip products on the market, each one with a different blot-y texture and really lightweight feel. They hug the curves of your mouth, and, trust, you're going to love them. 

Bobbi Brown Crushed Lip Color
Bobbi Brown Crushed Lip Color $29
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A favorite of our editorial director, Faith Xue, Bobbi Brown's soft matte pigment offers a blotted-down, stained effect with none of the extra steps. The formula is a blend of vitamins E and C to keep your lips nourished throughout the entire day. Essentially, it feels like a balm but looks like a lipstick, and we're really into it.

Burberry Lip Velvet Crush
Burberry Lip Velvet Crush $30
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This one feels so delicate and creamy upon application and then entirely weightless as it sets. The no-fade matte finish is adjustable and customizable, whether you want it to look sheer or provide more opaque coverage. The cushion applicator allows for even coverage and a really pretty understated stain.

Buxom Pillow Pout Creamy Plumping Lip Powder
Buxom Pillow Pout Creamy Plumping Lip Powder $22
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For that soft and sexy stained effect (that stays put for up to eight hours), look no further. Buxom offers "wet powder" technology for a formula that is mess-free and pillow-soft. With 10 shades in varying tones, you can mix, match, and apply no matter your mood. 

Catrice Liquid Lip Powder
Catrice Liquid Lip Powder $8
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Catrice's lip powder applies with a liquid lipstick texture and dries down into a powdery, ultra-matte finish—though, it's never too dry or uncomfortable to wear. Instead, it's ultra-light, easily blendable, and super long-lasting. 

Chanel Rouge Allure Liquid Powder
Chanel Rouge Allure Liquid Powder $30
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For seamless coverage and that coveted blurred effect, apply Chanel's lip color from the center of your lips outward using the sponge applicator. The result is a creamy but powder-like texture that looks soft and natural.

Cle Cosmetics Melting Lip Powder Lipstick
Cle Cosmetics Melting Lip Powder Lipstick $20
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Cle Cosmetics' Melting Lip Powder transforms as you wear it from powder to a long-wearing tint with a waterproof, true-matte finish. The formula is enriched with vitamin E, coconut oil, and hyaluronic acid to keep everything hydrated and nourished.

Clinique Pop Lip Shadow Cushion Matte Lip Powder
Clinique Pop Lip Shadow Cushion Matte Lip Powder $20
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For more pigmented look, Clinique's lip powder offers bolder formulas with more intensity. It's vibrant, it's easy to apply, and it feels like air on your lips. The packaging makes it so it's easy to throw in your bag on your way out the door and apply on the go. 

Lancôme Matte Shaker High Pigment Liquid Lipstick $22
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Another offering with that second-skin feel, Lancôme's iteration wears comfortably as it's a water-in-oil emulsion with a pillow-like cushion applicator. The formula dries without any risk of transfer—just shake the bullet to soak the sponge in product and apply directly. 

Nars Erdem Lip Powder Palette
Nars Erdem Lip Powder Palette $49
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Nars really outdid themselves with this one, offering up an entire palette of five really beautiful lip powder shades. Together, you can achieve an array of softly diffused matte lip looks, and all you have to do is use the included priming balm and lip brush.

Nyx Powder Puff Lippie
Nyx Powder Puff Lippie $8
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For the same prestige look on a drugstore budget, Nyx has got you covered. The formula goes on like a mousse and sets to a powdery finish, offering up a flush of color in all the most beautiful, covetable ways. 

Revlon Electric Shock Lip Powder
Revlon Electric Shock Lip Powder $7
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Revlon's palette includes an assortment of metallic and matte finishes so you can mix, match, and layer powders for a ton of different looks. This is exactly what makeup is supposed to be—experimental, creative, and fun.

Sephora Collection Lip Powder
Sephora Collection Lip Powder $5
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While still matte, Sephora's namesake brand offers a more metallic texture. The powder contains pearlized pigments to catch the light and highlight your lips in all the best ways (and make them look bigger, too).

Urban Decay Lo-Fi Lip Mousse
Urban Decay Lo-Fi Lip Mousse $22
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When you put your finger to the formula, it feels weightless, almost like a powder but a bit more moist. The formula genuinely feels light as air—like you're wearing nothing at all—and hugs every contour of your lips. It ends up looking kind of like a stain but still pigmented and even. It's perfect. My favorite shade is Frequency, a true red shade that can go on light or full-throttle. 

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