Not a Fan of Dry Shampoo? This Next-Gen Version Will Change Your Mind—Guaranteed

Updated 01/27/18
ouai dry shampoo foam: model with a blow-dry

I've always loved the idea of dry shampoo because washing my hair isn't my favourite beauty chore. While there are some good dry shampoo options out there, I've always found the almost gritty texture at the roots and the powdery residue a little off-putting. Don't get me wrong; I love dry shampoo, but not for its intended purpose. I'll often mist it through my mid-lengths and ends to give me a dry, beachy texture. But when it comes to my roots, nothing comes close to that freshly washed, silky texture.

Until now.

Jen Atkin, the woman who tends the manes of everyone from Khloé Kardashian to Chrissy Teigen, has invented a next-generation dry shampoo that's a total game changer. Not only does it extend the life of your blow-dry for a week (hand on heart, I'm telling the truth), there is no powder, which means no residue. Intrigued? You should be. Keep scrolling to find out more about Ouai's new hero product.

ouai dry shampoo foam review

Ouai's game-changing new dry shampoo is a foam and decants just like a mousse. The texture is thick and creamy, and I was convinced it would leave my roots looking greasier than before. But I should have trusted Atkin; she knows her stuff.

I tipped my head upside down and worked the foam through my roots and mid-lengths, and like magic, the product disappeared in seconds, mopping up the oil as it went. When I flipped my head back upright, my hair had body, but most important, it looked and smelled clean without any residue (brunettes, you need this).

If volume evades you, you can work the product right through to your ends for extra oomph. The result is hair that looks clean and smells great but has that sort of sassy bedhead texture we all want. Pop Ouai's Dry Shampoo Foam (£24) in your gym bag for a post-workout pick-me-up, pack it in your backpack for the next festival or keep it in your bathroom for those weeks when your diary is too jam-packed to stay at home and wash your hair. 

Next up, space buns—the hairstyle we'll be seeing everywhere this summer.

Related Stories