Beauty editors aren’t exactly known for being brand loyal. In fact, very few can name more than one product they’ve been in a monogynous relationship with for more than a few months. It’s not that we’re fickle by nature. It’s just that by the time we hit the bottom of our must-have jar of night cream, there’s a new one we’re bound to fall in love with waiting for us. (Life’s rough, we know.) We’re telling you all this only to highlight the importance of the products that do make it into our regular rotation—our one true (beauty) loves that don’t get replaced by the latest and greatest. We’re sharing all of our product love stories. Enjoy!
Messy, undone, perfectly imperfect hair has been the reigning trend for quite a few years now, and we don’t see it going anywhere. Here at Byrdie, we’re on a constant quest for styling products and techniques that can give us that effortlessly tousled finish. We’ve interrogated Jennifer Lawrence’s hairstylist about it; we’ve tried our best to break it down into a step-by-step science. But no matter who you talk to about how to create the perfect messy waves, there’s always one key ingredient involved: Oribe’s Dry Texturizing Spray.
Every beauty editor and hairstylist on earth seems to share the Oribe obsession, and there are endless reasons for it. First and foremost, the scent—you could write love poems about Oribe’s signature musky-floral fragrance. Let’s just say one spritz makes this editor physically weak at the knees.
Then, of course, there’s the formula: It’s one of a kind and a total package. The product is an instant texturizer meets dry shampoo and works flawlessly to create volume and bedhead messiness. No matter how flat or lifeless your second-day (and third-day, and fourth-day, etc.) hair looks, spray this stuff into your roots and all throughout your locks and you’ll instantly notice more body and dimension. (I know I’m gushing here, but I can’t help it.)
The only downside to this product is the price—a full-sized bottle is $44. This is one of the reasons I’m such a big fan of the travel-sized version. It’s half the price, TSA-compatible, and the ideal size to fit in your purse, so that covetable messy texture is just a nearby spray away.
It would be tragic if I ever had to live without my dear Oribe texture spray. I pray that day never comes, because I've experienced perfection, and I'm not letting it go—at least not without a fight.
What’s your product love story? Tell us in the comments below!
Opening Image: Kat Borchart