Here's Everything You Need to Know About Using Organic Hair Dye

Almost every single woman I know dyes her hair. Whether it's to highlight her natural color, cover grays, or don a whole new look, using hair dye has become the norm. In fact, when I dyed my hair for the first time last year, my friends and co-workers were astonished. How, they wondered, had I gotten all the way into my 20s without booking a single color session or picking up boxed dye while running errands?

The short answer is that I liked my natural hair color. But I was also concerned about exposing my strands to harsh chemicals that would damage them. (My hair is so sensitive that I stockpile hair masks and oils like it's my job. Shout out to Olaplex's take-home treatment and Kiehl's Olive Oil Deeply Repairative Hair Pak $25). We've all seen the warnings on the boxes—even though they're there to encourage safety and best practices, it's still enough to put a little hesitation in mind.

This is where many people turn to organic hair dyes. With less chemicals and more natural ingredients, it gives them peace of mind (and maybe even healthier hair). But how does the color payoff and longevity compare? We asked experts to find out. Keep scrolling to see what two hair color experts have to say about organic hair dye.