If you've bleached your hair recently, you've probably heard of Olaplex. In a nutshell, it's an in-salon treatment that's added into your bleach, and it helps rebuild broken bonds caused by lifting the hair color. It's how Kim Kardashian West, Ariana Grande, and loads of other celebrities manage to go platinum blonde without wrecking their hair. Plus there's an at-home treatment (Olaplex No. 3, $28) that can be used weekly, as well as shampoo and conditioner, to keep your hair in good shape after you've dyed it. And, let me tell you, the daily combo is to die for.
My hair after an in-salon Olaplex treatment and regular use of the Olaplex shampoo and conditioner. So shiny.
Why You Need to Stock Your Shower With Olaplex ASAP
Curious what makes Olaplex shampoo and conditioner so good? Like the in-salon and at-home treatments, the No. 4 shampoo and No. 5 conditioner work to permanently rebuild the damaged disulfide bonds in your hair. It's these bonds that are broken by not only coloring and bleaching your hair, but damage through heat styling and everyday friction—like brushing and towel-drying.
As someone who has bleached and heat-styled her hair regularly for the past 15 years, my tresses are very much in need of some extra TLC. Luckily, this shampoo and conditioner combination works to hydrate and strengthen hair, and helps keep color looking brighter for longer.
In the past, I've found my blonde often goes dull quickly—turning ashier than I'd like, sooner than I'd anticipated. But ever since I started using Olaplex shampoo and conditioner, I've noticed my hair looking salon-fresh for way longer. Not only that, but I also detect less breakage, fewer split ends, and less frizz. In short, my hair looks happier, healthier, stronger, and shinier, and is way more manageable overall.
Granted, at $28 (£24 in the UK, where I'm based) a bottle, it's not the cheapest in-shower duo you're ever going to come across, but in my opinion, it's well worth it. (And, thanks to Cult Beauty you can snag the products across the pond without having to ask your States-based mates for a beauty favor.) If the thought of $56 on shampoo and conditioner makes you wince, make yours last longer by alternating use with a cheaper shampoo in between. I like Pro:Voke Touch of Silver Brightening Shampoo ($5) or John Frieda Sheer Blonde Brightening Shampoo ($7).
Other Olaplex Products Worth Trying
If you're on a mission to really re-vamp your color-treated hair care routine, you might want to add a few more products to your shower caddy. Namely, the Olaplex No. 6 Bond Smoother Reparative Styling Creme and No. 7 Bonding Oil.
Where No. 6 works as a leave-in to eliminate frizz while hydrating and protecting from roots to ends, No. 7 protects against heat damage, prevents frizz, and adds an ultra-shiny finish without weighing hair down. Best of all, both products are designed to benefit all hair types, regardless of texture or density.