11 New Beauty Launches We're Obsessing Over in October

It’s that time of year again: the time when we ask ourselves, Where did summer go?! With the dipping temps outside and wind-chill factor growing, we’re welcoming October with open arms (but also sadly bidding adieu to our cutoffs until next year). With colder temperatures comes a beauty routine upheaval as we swap our light-as-air moisturizers for heavy-duty creams, our silks and satins for cashmere and whatever material fuzzy socks are made out of. This month, we’ve got our eye on 13 obsession-worthy new beauty launches, all of which put us in a very fall spirit. From three perfect new Ilia lip colors to a new Nars collection that will induce feelings of extreme lust (be warned), keep scrolling to seem the best new beauty products launching in October!