Nyx is one of our favorite drugstore brands, thanks to products like the Micro Fine Brow Pencil ($10), the Vivid Brights Liner ($7), and the Soft Matte Lip Cream ($7). All these have had permanent homes in our makeup kits ever since we first had the chance to test them out, which now seems like a lifetime ago. Customers also love Nyx's various mascara formulas, like the Double Stacked Mascara ($15), which is a fiber formula to build long and dramatic lashes. The most popular lash product, though, has to be the brand's Doll Eye Mascara ($9). It creates long and fluttery lashes (our favorite) while hydrating and nourishing them with natural oils and vitamin E.
Now the Doll Eye Mascara has another contender to compete with. Today, Nyx's new "Worth the Hype" Mascara is available. The name points to the effects of the product—it lengthens and volumizes for visible results. The best part is that you can get it for free—at least you can this Saturday.
On Saturday, February 3, all you have to do is bring in your old mascara tube to any Nyx retail store across the country. Then you exchange your old, dried-out, or unsatisfactory formula for a free tube of the new one. It's complimentary from the brand. The only catch is that you have to be one of the first 100 customers. So if a free mascara sounds good to you, it will be worth waking up a little bit earlier than normal to start your shopping day off on the right foot.
This new Nyx mascara promises to perform like the brand's other customer favorites. It's an all-in-one formula, so it lengthens and volumizes simultaneously. It's also meant to be incredibly buildable, so you can swipe on a single coat for added definition or you can go for multiple to up the drama. It promises to apply evenly with a tapered brush that reaches even the tiniest lashes on the inner corner of your eyes. Plus it has jojoba oil, palm oil, and collagen to nourish your lashes as you wear it.
Personally, we can't think of a better way to start a shopping day, so count us in.