NYX Cosmetics has been creating budget-friendly, high-impact liquid lipsticks for a long time now. (Shout out to their Soft Matte Lip Cream, $7, in shade Antwerp, which is still one of the only matte lipsticks I wear on a daily basis). Their new collection is no different, offering a few new shades in a smooth and opaque formula. What is different, though, is the reason for their creation.
Two days ago, they kicked off the Luv Out Loud campaign, in partnership with makeup artist Angel Merino. They've already donated $6,000 to charity, and now, they're looking to donate $10,000 more to a charity of your choice. All you have to do is enter to win. Don't worry, it's not hard to enter. In fact, it might be seriously inspiring.
The $6,000 they've already donated went to the Trevor Project, which is an organization that provides crisis intervention and suicide prevention to LGBTQ youth. (They do some seriously amazing things, find out more about them on their website). "I absolutely love The Trevor Project," Merino said, in a promotion video posted to Instagram. "Growing up as an LGBTQ youth member, it can be a lot more difficult, because you are different, and sometimes all we need is for someone to hear us and listen to us and try to understand us."
To spread some good, they created a capsule collection of sorts. There are six new NYX velvet lip creams, that are all named after beautiful personality traits (shades include fearless, confident, brilliant, extraordinary, passionate, and brave). Now they want to enlist your help spread a little positivity and inspiration around social media, too. To enter to win a chance to donate $10,000 to a charity of your choosing, all you have to do is upload a video to Instagram. Make sure it's a minute or less, explain how you "Luv Out Loud," and mention your favorite charity and why you should win. That's it, and a charity could receive a 10K check on your behalf! (Visit the NYX Cosmetics website to see the full list of official rules).