10 Drugstore Products We Saw Everywhere Backstage at NYFW

Updated 10/08/18

During New York Fashion Week, we see the most high-fashion makeup looks under the bright lights of the runway looking quite fabulous. Every season, beauty editors are invited backstage where we're consistently wowed by the breathtaking beauty looks dreamed up by designers, world-renowned makeup artists, hairstylists, and manicurists. These artists have honed in on their imagination and mastered attention to detail. It's fascinating to watch models get done-up, one by one, with the coolest beauty looks. 

From the outside looking in, NYFW can seem extremely exclusive and unattainable to the rest of the world. But the inclusivity of beauty makes this ultra-glamorous week feel a little more reachable—especially when an array of drugstore products is used to create the dreamiest looks. Some of our favorite drugstore brands like Maybelline, Tresemmé, Kiss Nails, and more took over the runways. Ahead, see the dopeness that was created by products all under $20. Then, head to your local drugstore and take a stab at doing it yourself (we have faith in you). 

Kith SS19 Backstage Beauty


This negative space winged liner was the bold eye look models sported backstage at Kith. The brand named this look the "quintessential New York City girl," and we'd agree, considering the fact that I have plans to re-create this eye look for the weekend. Maybelline's lead makeup artist Grace Lee used Maybelline's Eye Studio Drama Waterproof Liner in Sleek Onyx to perfect this precise look. 

Eyestudio Lasting Drama Waterproof Gel Pencil
Maybelline New York Eyestudio Lasting Drama Waterproof Gel Pencil $8

For the sharpest edge like this eye, Lee suggests beginning by holding a tissue at the outer-corners of the eye while outlining the wing. The gel texture of this liner allows you to easily control and glide your pencil along the eye area for crisp lines.

Nonie SS19 Backstage Beauty


How cool is this bobby-pin look worn at Nonie's S/S 19 show? Models with longer hair wore "woven and pinned" ponies. 

Kitsch Metal Bobby Pins $12

"For shorter hair or if you want to keep hair natural, skip the pony and slick hair back with a brush using the Tresemmé Compressed Micro-Mist Hold Level 4: Extend Hair Spray throughout and add Kitsch Straight Metal Bobby Pins on both sides," Tresemmé global stylist Justine Marjan said to describe the look. 

Tresemmé Compressed Extend Hairspray Hold Level $5

Once the hair was fully dry, Marjan and her team brushed this hold spray throughout the hair to extend the wear of the style. 

Self Portrait SS19 Backstage Beauty

Self Portrait

Maybelline's head makeup artist Thomas de Kluyver decided to play with lines at this year's Self Portrait show with ice-white liner. This futuristic look is so simple yet so stunning. "I wanted to capture that moment when you're experimenting with makeup in the safety of your bedroom or bathroom," Kluyver said. 

Eyestudio Lasting Drama Waterproof Gel Pencil
Maybelline New York Eyestudio Lasting Drama Waterproof Gel Pencil in Cashmere White $8

Maybelline's Cashmere White gel pencil was the star product backstage Kluyver used to execute five graphic eye looks. He quickly struck the eye area with straight lines. His practical tip for precision is to sharpen the tip of the pencil for finer lines, and for thicker lines use a more blunt pencil.

Tom Ford SS19 Backstage Beauty
Tom Ford

Tom Ford

Tom Ford Beauty gave a nod to the '70s with this sophisticated smoky eye worn on Kaia Gerber. What did makeup artists use on that glowing skin though? Keep reading.

Homeoplasmine Cream $16

Homeoplasmine is a cult favorite French drugstore product used frequently by makeup artists. It's so loved because it's a multipurpose ointment used to save dry skin and chapped lips. Byrdie's editorial director, Faith Xue, spotted it backstage at Tom Ford used to prep each model for glowing, runway-ready skin.

Rodarte SS19 Backstage Beauty


We're head over heels in love with Rodarte's whimisical, eatheral look this season. Byrdie called it—floral hair is trending this season—and we're here for this modern twist on the flower crown. Flowers were literally falling from models' hair, and it was surely a sight to see.

Tresemmé Tres Two Extra Firm Control Hairspray $5

A lot of mousse, heat-protectant, and styling spray was involved to keep this 3D look locked in place. Tresemmé stylist Odile Gilbert used this water-free hairspray for final touches so this picturesque hairstyle would stay put. 

Jonathan Simkhai SS19 Backstage Beauty

Jonathan Simkhai

 At Jonathan Simkhai, '60s chic was the mood this season. Each model wore a single braid in their hair with wooden beads at the end. "To achieve this chic and bohemian look, be sure to give the hair texture at the roots," explains Gilbert. "That's how you get the '60s boho feel.” 

Tresemmé Fresh + Clean Dry Shampoo $5

Speaking of texture, Gilbert's team used this dry shampoo to spray throughout each models' hair for extra volume. 

Christian Siriano SS19 Backstage Beauty
Kiss Nails

Christian Siriano

Christian Siriano wanted to transport guests to a tropical Hawaiian vacation at his show. Animal prints and bright colors took over his runway. Kiss lead manicurist Gina Edwards calls this abstract nail look "twisted zebra" to fit Siriano's animal-print mood board. 

Impress Press-on Manicure in Medium Play It Loud $8

To re-create this look, begin by pressing on this ready-made gel manicure in the above shades. 

Kiss Nail Artist Paint in White $8

The Kiss team executed this fun look by using the white shade to draw a pointed tear drop on the nail starting as the cuticle and stopping halfway down the nail bed. Then, they filled in the outline and used a dry brush to create hair-like strokes to finish off the print. 

Cushnie SS19 Backstage Beauty


The look at Cushnie payed homage to one of my favorite people ever: R&B legend Sade. Remember her iconic photo in that bright red lip? Models wore the same shade coupled with hoop earrings and turbans. 

Color Sensational Vivids Lipcolor - Brazen Berry
Maybelline New York Color Sensational Lip Color Red for Me $4

This universal red fit for all skin tones brought the heat to every model's lips. For added shine, lead makeup artist Grace Lee's team prepped the lips with Maybelline Baby Lips Quenched Hydration ($3). 

Tibi Backstage Beauty


Lead stylist Frank Rizzieri for Aveda wanted to create a "random, attainable feel" backstage at Tibi so he went for a nostalgic feel with drugstore barrettes. Look at how upscale these look. 

La-ta-da Metallic Salon Clips $8

Although it hasn't been confirmed yet on exactly which drugstore barrettes Rizzieri used, you can easily replicate the look by adorning your hair with the above metallic hair clips. 

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