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New York vs. L.A.: How 2 It Girls Do the Season's Top Beauty Looks

When I think of my fellow Angelenos, “low-maintenance” isn’t exactly a term that comes to mind. We’re talking about a city where it’s normal(ish) to get Botox before your 30th birthday and everyone is somehow connected to the entertainment industry. Not that I imagine NYC to be much more chill: Streets are jam-packed, the hustle and bustle is no joke, and people are out until the crack of dawn (and then some). Different coasts = different types of daily insanity = different beauty routines.

To get a better picture of how NYC and L.A. girls approach beauty, I reached out to a few beauty pros—namely, L.A. transplant Sona Gasparian and native New Yorker Arshia Moorjani. Do girls on the West Coast really keep their looks laid-back and natural? Is it true that New York girls prefer a little more edge? We figured there was only one way to find out. We had Gasparian and Moorjani each create their take on day, night, and weekend looks using products from none other than Bloomingdale's—see and shop the looks below.