Here's Why Everyone Is Using NuFace Again

It's like sit-ups for your face.

nuface microcurrent facial device

There was a time not too long ago when I unceremoniously unloaded three years’ worth of fairly expensive skincare devices onto family and friends. While I told myself it was simply the byproduct of a decluttering rampage, in reality, it was probably just sheer disillusionment: I had spent more hours than I’d care to admit under LED face masks that promised to even out my skin tone, trying to shock my dark circles into obedience with a miniature laser, and pressing battery-powered "infusers" into my skin, since they would allegedly help my products absorb better. 

While I’m sure a handful of these gadgets delivered at least some of the results they marketed, I reached a point where I couldn’t be bothered to put in the work they required—especially if I wasn’t seeing a major difference in the mirror. So I left that sleuthing up to the eager hands I passed them along to, and held onto only a few trusty favorites: my derma-planing tool, my jade roller… and curiously, a NuFace Trinity microcurrent device ($325) that had been collecting dust at the back of a dresser drawer. It was kind of my OG skincare device; the one that launched a dozen, all clamoring for real estate on my vanity. And for some reason, I felt like I owed it a fair shot before I KonMaried it away.

As fate would have it, a few weeks later I was perusing The Cut and stumbled onto a beauty profile of Laurel Pantin, the Fashion Features Director of InStyle who happens to have an impeccable complexion. A cornerstone of her skincare routine? That would be the NuFace, which she credits for a more sculpted look. A few weeks after that, my friend/human skincare encyclopedia Charlotte Palermino began talking about her love of NuFace on her Instagram stories. As I watched her point out cheekbones that were more prominent than ever, I plugged in my NuFace for the first time in three years.

Before we get to "before" and "after…"

Let’s talk about how NuFace actually works. For starters, the microcurrent technology it uses isn’t exactly groundbreaking in expert circles. “Microcurrent devices such as NuFace are inspired by professional EMS (electric muscle stimulation) machines that have been used on the face and body by professionals for decades,” notes celebrity esthetician Renee Rouleau. “For the body, EMS is used in physical therapy centers to rehabilitate muscles for partially or totally immobilized patients (such as from broken limbs or paralysis) to create strength.”

And the face? “They give the look of more prominent cheekbones and tighten up the look of saggy jowls,” she says. “In addition, it can help visibly plump out lines and wrinkles to a certain degree.”

By sending (tiny) electrical currents through your skin, these treatments stimulate the muscles underneath—essentially “working them out.” In other words, imagine the muscles beneath your cheekbones and along your jawline doing a ton of tiny sit-ups. When they begin to tone up, your face takes on a more sculpted look.

The caveat with sit-ups, of course, is that you need to keep doing them to maintain your results. “If you stop using it, the muscles will return to their original state,” says Rouleau. And with at-home devices that generally offer a milder variation of a professional treatment, consistency is even more important: NuFace recommends using its Trilogy device for five to 20 minutes per day, five days a week.

nuface microcurrent device
NuFace Trinity Facial Toning Device $325

Weighing NuFace against injectables

To me, this is a key comparison—namely because the results I’ve seen from my NuFace (we’ll get to that in a minute) rival that of filler and Botox. While in my experience, well-placed filler is quite effective, the upkeep is also wildly expensive. So it was quite exciting to notice a sharper jawline after a few weeks of using my NuFace every morning—an effect I hadn’t seen since I stopped getting Botox in my jaw. And during a recent appointment for cheek filler, I was shocked when the practitioner only used one syringe of product—exactly half of what I had used the last time I got it done a couple of years prior.

The bottom line: I’m a big fan of any device that allows me to take a measured approach to the more invasive parts of my routine—in the faceoff between time and money, I’ll take the 5 minutes of daily NuFace-ing if it ultimately means a heavy discount on injectables. But that might not be true for everyone. “My general belief is that with anything in life, you have to determine where your time is best spent,” says Rouleau. “Time is a limited resource, so you want to spend it wisely and this is certainly the case when deciding whether or not you should invest energy into using a skin device at home.”

Those results, though

It only took a few sessions with my Trinity to realize how much I really looked forward to the soothing massage along my cheekbones and TMJ-addled jaw. This alone ended up being the perfect carrot to lure me through a few weeks of daily use—when, while taking selfies for another story, I realized that my cheeks looked suspiciously high and sculpted; my nasolabial folds had all but disappeared.

nuface before/after
Victoria Hoff

It was when the vague compliments began pouring in—the “I can’t tell what’s different but you look great” varietal that we beauty editors view as our holy grail—that I realized I had been sleeping on a really great thing this whole time. 

And I’m still not entire positive why that is. It’s not for lack of expert endorsement—Rouleau is one of several high-profile estheticians and makeup artists who have attested to the virtues NuFace, joining the ranks of Bobbi Brown and Joanna Vargas. 

But perhaps in the face of a skincare marketing landscape that grows more cluttered with hollow promises by the second, what I really needed was the assurance that my Trinity was really an outlier—that, as Rouleau mentioned, I’d find the results to be worth the time spent pressing the device into my skin every morning. Either way, I’ll just say this: Despite several years of sheer ignorance that stood in our way, my cheekbones and I are happy to finally be here.

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