I Just Started Using This $28 Serum, and I Can't Stop Touching My Skin


Isabella Behravan

In today's edition of Confessions of a Jaded Beauty Editor, I admit that I've been kind of over trying new products lately. (Please try to stifle your gasps.) After years of fielding dozens upon dozens of products every week and squeezing the overflow into storage bins at Byrdie HQ and my tiny studio apartment, I've frankly dealt with enough clutter for several lifetimes—and furthermore, at this point, I've long since established the staples in my regimen. It's a closed-minded POV to be sure, but sometimes I wonder how there could be products more suited to my beauty routine than the ones I already use.

But I still trust word of mouth above all else, especially when it pertains to an under-the-radar gem. So when a colleague (our impossibly cool producer and photographer, Isabella) insisted that I check out an L.A.-based natural skincare brand called Noto, my curiosity ultimately edged out my growing cynicism. Fast-forward one month, and I'm basking in the (literal) afterglow of my new favorite find: the label's Deep Serum ($28), which has swiftly become my complexion's lifeline this summer.