Women Are Rushing to Buy This British Drugstore Anti-Aging Serum

Updated 10/12/18
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Here at Byrdie, we take things like waiting lists very seriously—especially, for instance, when a list for a drugstore-priced, anti-aging miracle serum is 17,000 people long. We're talking about No7's Laboratories Line Correcting Booster Serum ($42), and yes, the aforementioned 17,000 is the number of humans on the waiting list ahead of its UK launch earlier this year. Are you intrigued yet?

While the serum garnered plenty of well-deserved attention and praise, it had previously only been available for purchase at British drugstore chain Boots—until now. According to a report from Real Simple, UK sales beat projections by a landslide, and similar success is expected for the new U.S. launch, even though it's currently only for sale on Walgreens.com. However, by November 4, you should be able to find it on the shelves of your local Walgreens store. Exciting!

No7 Laboratories Line Correcting Booster Serum $42
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So what makes this hot-ticket gem of a serum tick? For one, it's epically versatile, as you can use it on its own (as you would any serum) after cleansing and toning. Or you can use it as a booster by mixing it into your moisturizer, eye cream, or foundation. Genius, right? It's also strategically formulated with seven times the concentration of Matrixyl 3000 Plus, which is the brand's advanced anti-wrinkle peptide technology found across its entire line of beloved serums. My ageless, 70-year-old mom swears by them.

Plus, studies performed by the brand showed that after just one week of use, testers experienced a visible reduction in the appearance of lines and wrinkles on the forehead and around the eyes, and by week two experienced even more marketable improvements in more stubborn areas like the forehead, crow's-feet, lips, under the eyes and nasolabial folds, and between the eyebrows. 

Last but far from least, it rings in at an affordable price ($42) compared to some of our other favorite anti-aging serums, which can be up to five times that. We can't wait to try it out for ourselves, but if you're looking to do even more wrinkle-serum shopping, keep scrolling! Team Byrdie personally swears by the six below. 

Renée Rouleau Pore + Wrinkle Perfecting Serum $50
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SkinCeuticals C E Ferulic $166
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IS Clinical Active Serum $135
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Dr. Dennis Gross Skincare Ferulic + Retinol Wrinkle Recovery Overnight Serum $88
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Peter Thomas Roth Retinol Fusion PM $65
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SkinMedica TNS Recovery Complex $220
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