New Year, New Products: 14 Target Buys We're Adding to Our Collection

Updated 02/01/18

There's no better time to audit and rebuild your beauty collection than at the start of the year. It's the perfect chance to reassess your skincare regimen, sift through your products to toss anything that's expired or currently collecting dust, and make space for the new beauty discoveries you'll be integrating into your lineup. As usual, Target has just introduced a long list of lust-worthy additions to its product catalog, from one of the best round brushes gracing the beauty world today to an exciting magnetic mask kit that will be a game changer in your skincare routine to a natural deodorant stick with the most adorable packaging.

So, once you've cleared up some space in your medicine cabinet, you'll have no shortage of enticing additions to round out your beauty arsenal. These are the new Target beauty products we're adding to our carts this month before they sell out.

Meow Meow Tweet Deodorant Stick $14

For lovers of cute things, any product from Meow Meow Tweet is sure to be an irresistible beauty collection addition. This natural deodorant stick combats odors with potent plant and mineral powders plus hardworking essential oils that keep you smelling fresh.

Sailor by Captain Blankenship Sea Salt Refresh Hair Spray $15

Those familiar with Captain Blankenship—the covetable line of "mermaid" haircare and nautical-themed skin essentials—will be especially appreciative of this affordable, all-natural, vegan, and cruelty-free offshoot that launched exclusively at Target on January 21. Sailor by Captain Blankenship currently comprises a lineup of five unisex products including the above Sea Salt Refresh Hair Spray, a Sea Mist Refreshing Toner, and the Sea Splash Face Cleanser, each under $20.

Love Beauty & Planet Blooming Color Shampoo $7

This adorable line of haircare offers a range of shampoos and conditioners suited to a variety of needs. Every bottle is made from 100% recycled materials and holds paraben-free formulas ready to give your hair new life with pampering ingredients like rose, murumuru butter, tea tree oil, and mimosa flower.

Harry Josh Pro Tools Round Brush $60

Beauty lovers all over had reason to celebrate when Target began carrying Harry Josh (for prices lower than competitors). The store has now added more products to its offering, with the brand's covetable round brush in the mix.


E.l.f. Recharging Magnetic Mask Kit $24

It's just as fun to use this mask kit as it is to see the results. The lightweight magnetic mask is enriched with key antioxidants such as carrot seed oil, sunflower seed oil, and vitamins C and E to replenish and recharge the skin. The magnet wand allows for an easy application without the mess.

St. Ives Glow Apricot & Manuka Honey Cleansing Stick $8

Transform your face-washing experience with this innovative cleansing stick made of invigorating apricot and soothing manuka honey. The combo gently massages skin while awakening the senses to kick-start your morning and leave your face feeling fresh.

E Nature Hydro Sleep Pack Travel $10

Keep skin looking radiant while you're on the go with this travel-friendly set of moisturizing cream that tackles everything from dry skin to dullness to bumps and inflammation.

SheaMoisture Jojoba Oil & Ucuuba Butter Track Tension Relief Serum $10

Give your whole head some tender loving care with this soothing formula made for cornrows, braids, weaves, and extensions. Natural ingredients like jojoba oil, ucuuba butter, and carrot seed oil help to hydrate and strengthen hair and scalp while resisting breakage and promoting shine.

Burt's Bees Micellar Cleansing Towelettes $6

Burt's Bees cleansing towelettes have become the standard in on-to-go makeup removing wipes, and the brnad just introduced a new version to the line. This wipe boasts a botanical blend of Australian white cypress oil and honey extract to cleanse skin of oil, dirt, and makeup without irritation.

L'Oréal Paris Revitalift Cicacream Anti-Wrinkle + Skin Barrier Repair $14

This powerful cream is formulated with retinol and Centella asiatica—an herb used in traditional Chinese medicine—to repair the skin's protective barrier and combat visible signs of aging. The fragrance-free, allergy-tested formula is soothing yet effective, even for sensitive skin.

Soap & Glory Glow All Out Highlight & Sculpt Cheek Stick $11

Start off the New Year with that extra touch of shimmer using this high-impact highlighting stick. In addition to this champagne highlighter, the line has introduced a golden bronze and rosy blush for a dimensional glow.

Maybelline Super Stay Matte Ink Lip Color $7

This new lip formulation promises 16-hour color in a super-saturated liquid matte finish. A unique arrow applicator makes precise application a breeze in any one of the line's shades, which range from pale pinks to ultra-flattering nudes to deep berries.

Pantene ProV Blends Micellar Conditioner Gentle Moisturizing Milk $10

This new formulation from Pantene is said to nourish hair down to the fiber core with its milky blend of strengthening lipid nutrients. The hydrating blend is suspended in micellar-like droplets to avoid weighing hair down with product and instead give locks a soft, flowing finish.

Olay Regenerist Whip Facial Moisturizer $29

This new whipped formulation of one of Olay's best sellers transforms from cream to liquid for lightweight application that feels breathable and absorbs quickly. Goal: Improve skin's elasticity while firming and smoothing complexion for a lifted finish.

Related Stories