3 Standout New Mascaras That Will Give Your Lashes Life

Updated 01/28/18
New mascara: woman with great lashes

Mascaras are like buses, there are none for ages and then three arrive all at once. Of course, plenty of the best mascaras are already out there, but I like to switch it up and try something new every now and again. Recently, not one but three new mascaras have landed on my desk, and it’s made mornings tricky because they are all so good I umm and aah over which one to use. Each gives me such luscious, separated, standout lashes that I can’t choose a favourite. It’s not the worst problem to have, let’s be honest.

In the market for a mascara, and want to try something new? You could do a lot worse than bagging one of these, so keep scrolling for the three new mascaras that have won me—and my lashes—over.

New Mascara: Lancôme Monsieur Big Mascara
Lancôme Monsieur Big Mascara $21

I’m seriously hooked on this mascara. The brush, which is densely packed with bristles, gives your lashes 12 times the volume, and the formula is richly pigmented to offer serious definition to your lash line. The super-soft brush glides through lashes, separating and lifting as they go. You don’t get any smudging or clumping, and it lasts the full day without budging. Lancôme claims it lasts a full 24 hours, but I’m too busy watching Love Island right now to be out long enough to test that theory.

It Cosmetics

Best mascara: It Cosmetics Superhero Mascara
It Cosmetics Superhero Mascara $19

The long, compact brush on this mascara grabs onto every lash to coat, volumise and extend from root to tip. My eyes looked wider, and it was a doddle to apply. Apparently, it was developed with plastic surgeons, which I imagine is because they are versed in the art of defying gravity. Essentially, this is like a boob job for your lashes, leaving them bigger and more lifted. How? Well, the formula contains lash-lifting polymers, volumising collagen, strengthening biotin and proteins and peptides to condition and treat your lashes throughout the day.

I’m hooked.


Best mascara: Dior Pump 'N' Volume mascara
Dior Pump ’N’ Volume Mascara $26

Dior’s game-changing new mascara has been designed so you squeeze the malleable tube before applying. Why so? Well, the answer is two-fold. First, the squeeze motion imparts just the right amount of formula onto the wand, and second, it means you don’t need to move the wand in and out of the tube to load it, and less air gets inside, which means the formula stays creamy and flake-free for longer. The rubber brush helps to unapologetically volumise your lashes to the limit, making it ideal for nights out.

Next up, these are the 17 best mascaras of all time.

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