I spend many hours a day (and night) on Instagram. Besides the obvious—it’s fun, it’s aesthetically pleasing, and the likes boost my confidence—it’s also helpful in finding new and discoverable beauty products. So I just think of the time spent scrolling as research. And now I'm sharing the goods with you!
Keep reading for seven new products to keep on your radar.
Clinique's Sweet Pots Sugar Scrub & Lip Balm ($20)
With macaron-inspired packaging (a winning combo on Instagram, naturally), this dual-sided offering exfoliates lips on one end and moisturizes with a buttery balm from the other.
Estée Lauder's Advanced Night Repair PowerFoil Mask ($79)
The newest beauty obsession straight from Korea—face locking—combines both a sleep mask and a sheet mask in one selfie-friendly hybrid. The foil increases the efficiency of Estée Lauder’s most popular product (the Advanced Night Repair serum, $62) and allows it to regenerate your skin as you sleep.
Glossier's Milky Jelly Cleanser ($18)
Guess what? It feels exactly like it sounds: This milky, jelly-like face wash is powerful and gentle. Formulated with the same gentle cleaning agents you’d find in contact lens solution, it never stings your eyes as you remove your mascara (insert thumbs-up emoji). And, the brand has been known to regram pretty photos from happy customers…
Milk Makeup's Shadow Liner ($26)
Talk about innovation: Milk Makeup’s new liner comes complete with a chisel tip that turns both horizontally to line eyes with precise definition, and vertically to color the entire lid.
Nars's Velvet Matte Skin Tint ($44)
A new fashion week favorite, Nars’s all-in-one skin tint leaves a soft matte finish and instant gratification. It’s perfect for a busy, makeup-in-the-back-of-an-Uber lady like yourself.
Make Up For Ever's Ultra HD Invisible Cover Concealer ($27)
This life-changing concealer (seriously, I’ve tried it and am never going back) hides dark circles and signs of fatigue with just a few finger pats. But, it’s also natural-looking enough that people will believe it when you hashtag #IWokeUpLikeThis.
MAC's Flamingo Park Collection ($40)
MAC launched a colorful collection for spring that includes punchy pleasures to send your makeup-loving heart aflutter. With vibrant eye shadows and nail polishes to match, you can have your cake and wear it too.
For more products we’re coveting, peep these 15 beauty products for the aesthetically obsessed.