MAC's Insane New Lipstick Was Created by a Woman With Superhuman Vision


Lindsey Metrus

Every time MAC announces new products, we become simply giddy. After all, this is the same beauty powerhouse that brought us Lip Glass and Ruby Woo, both of which have been mainstays in our makeup bags for years (literally). The newest cult classic hits us in the form of Liptensity, a line of the most pigmented lipsticks MAC has ever released. After one look at all 24 shades, we’re positive they’ll be the brand’s newest legend.

The collection was developed with the help of Maureen Seaberg. Seaberg is a tetrachromat, meaning that she can perceive millions (yes, MILLIONS) of colors the average human eye finds undetectable. Tetrachromats can also detect incredibly small variations in color and consistency. In other words, you can rest easy knowing that each shade is pure, rich color through and through. The company promises that after one swipe, you’ll see insanely vibrant color like nothing you’ve seen before. These are truly opaque, high-impact lipsticks. 

Mark September 20 on your calendar—that’s the day these lipsticks go live online, or wait until the 21st if you want to snag them in-store. We know we’ll be there. 

From everyday-appropriate hues to statement-making colors, peep all 24 shades below! 

To keep you satiated until the release, check out six drugstore lipsticks that are flattering on everyone